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Consuming dance : choreography and advertising

Author: Colleen T Dunagan
Publisher: New York, NY, United States of America : Oxford University Press, [2018]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
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Genre/Form: History
Electronic books
Additional Physical Format: Print version:
Dunagan, Colleen T., 1971-
Consuming dance.
New York, NY, United States of America : Oxford University Press, [2018]
(DLC) 2017050042
(OCoLC)1016009848
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Colleen T Dunagan
ISBN: 9780190491383 0190491388 019049140X 9780190491406
OCLC Number: 1032375418
Description: 1 online resource.
Contents: Dance-in-advertising, affect, and contagious movement --
Commercials as discursive assemblages --
Correspondence and difference : creating rapport through intertextuality --
Consumer culture and appropriation : advertising, dance, and social identity --
Subjectivity and performative consumption.
Responsibility: Colleen T. Dunagan.

Abstract:

Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the  Read more...

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"Dunagan has crafted a smart, engaging analysis of the deployments of dance in television advertising. Written with playful enthusiasm, this book demonstrates how dance matters in contexts of Read more...

 
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