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Consuming experience

Author: Antonella Carù; Bernard Cova
Publisher: London ; New York : Routledge, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market:  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Consuming experience.
London ; New York : Routledge, 2007
(DLC) 2006014545
(OCoLC)65468055
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Antonella Carù; Bernard Cova
ISBN: 9781136009587 1136009582 9780203390498 0203390490
OCLC Number: 825767581
Description: 1 online resource (xvi, 203 pages) : illustrations
Contents: pt. I. Setting up the scene of the consumer experience. Consuming experiences: an introduction / Antonella Carù and Bernard Cova --
Agents in paradise: experiential co-creation through emplacement, ritualization, and community / John F. Sherry, Robert V. Kozinets, and Stafania Borghini --
Consumer immersion in an experiential context / Antonella Carù and Bernard Cova. pt. II. Consumer-driven experiences. I feel good--who needs the market? Struggling and having fun with consumer-driven experiences / Véronique Cova and Eric Rémy --
Consumption experiences and product meanings: pasta for young Italian consumers / Daniele Dalli and Simona Romani --
The blandness and delights of a daily object / Benoît Heilbrunn. pt. III. Co-driven experiences. Consumption experience, self-narrative, and self-identity: the example of trekking / Richard Ladwein --
The drivers of hedonic consumption experience: a semiotic analysis of rock concerts / Chiara Santoro and Gabriele Troilo --
Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand / Patrick Hetzel. pt. IV. Company-driven experiences. Converging industries through experience: lessons from edutainment / Stefano Podestà and Michela Addis --
How value-based brands create valuable experience: the case of sports brands / Vanni Codeluppi --
Re-enchantment of retailing: toward utopian islands / Olivier Badot and Marc Filser. pt. V. Conclusion. Consuming experience: retrospects and prospects / Eric J. Arnould.
Responsibility: edited by Antonella Carù and Bernard Cova.
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