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Consumption in China : how China's new consumer ideology is shaping the nation

Author: LiAnne Yu
Publisher: Cambridge, UK ; Malden, MA : Polity Press, 2014.
Series: China today series (Cambridge, England)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explores what it means to be a consumer in the world's fasting growing economy, the emotional and social triggers behind consumption, and the impact of increased consumption on the country.
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Document Type: Book
All Authors / Contributors: LiAnne Yu
ISBN: 9780745669700 0745669700 9780745669717 0745669719
OCLC Number: 870286217
Description: xi, 207 pages : map ; 21 cm.
Contents: Spaces --
Status --
Lifestyles --
Commodification --
Awareness --
Consumption with Chinese characteristics.
Series Title: China today series (Cambridge, England)
Responsibility: LiAnne Yu.

Abstract:

Consumption practices in China have been transformed at an unprecedented pace.  Read more...

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"This is an extremely readable insight into the forces that drive consumer trends in what will one day become the world's largest consumer market. It's a book for any CEO hoping for a slice of the Read more...

 
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