passa ai contenuti
Contagious : why things catch on Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Contagious : why things catch on

Autore: Jonah Berger
Editore: New York : Simon & Schuster, ©2013.
Edizione/Formato:   Libro : English : 1st Simon & Schuster hardcover edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Jonah Berger
ISBN: 9781451686579 1451686579 9781451686593 1451686595
Numero OCLC: 798060368
Descrizione: viii, 244 p. : ill. ; 22 cm.
Contenuti: Why things catch on --
Social currency --
Triggers --
Emotion --
Public --
Practical value --
Stories.
Responsabilità: Jonah Berger.
Maggiori informazioni:

Abstract:

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Commenti

Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.

Documenti simili

Soggetti correlati:(11)

Liste di utenti con questo documento (12)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/798060368>
library:oclcnum"798060368"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/798060368>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st Simon & Schuster hardcover ed."
schema:copyrightYear"2013"
schema:creator
schema:datePublished"2013"
schema:description"Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories."@en
schema:description"What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on."@en
schema:description"Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1184806327>
schema:inLanguage"en"
schema:name"Contagious : why things catch on"@en
schema:numberOfPages"244"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.