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Contagious : why things catch on

Author: Jonah Berger; Keith Nobbs
Publisher: New York, NY : Simon And Schuster Audio, 2013.
Edition/Format:   Audiobook on CD : CD audio : Fiction : English : UnabridgedView all editions and formats
Database:WorldCat
Summary:
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Genre/Form: Audiobooks
Material Type: Fiction, Audio book, etc., Internet resource
Document Type: Sound Recording, Internet Resource
All Authors / Contributors: Jonah Berger; Keith Nobbs
ISBN: 9781442359376 1442359374
OCLC Number: 823219608
Notes: Title from container.
Compact disc.
Duration: ca. 7:00:00.
Performer(s): Read by Keith Nobbs.
Description: 6 sound discs (ca. 420 min.) : digital ; 4 3/4 in.
Responsibility: Jonah Berger.

Abstract:

Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

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