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Contagious : why things catch on

Author: Jonah Berger
Publisher: London : Simon & Schuster, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
What makes things popular? And what is it that makes online content go viral? If you thought advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more thank others? Why are some stories and rumours more infectious?
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Document Type: Book
All Authors / Contributors: Jonah Berger
ISBN: 9781471111693 1471111695 1471111717 9781471111716
OCLC Number: 829056607
Description: viii, 244 pages ; 24 cm
Responsibility: Jonah Berger.

Abstract:

How to make products, ideas and behaviours really catch on.  Read more...

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