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Contagious : why things catch on

Author: Jonah Berger
Publisher: London : Simon & Schuster, cop. 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

How to make products, ideas and behaviours really catch on.

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Document Type: Book
All Authors / Contributors: Jonah Berger
ISBN: 9781471111693 1471111695
OCLC Number: 840602635
Description: VIII, 244 p. : ill. ; 24 cm
Responsibility: Jonah Berger.

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