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Contagious : why things catch on

Author: Jonah Berger; Keith Nobbs; Recorded Books, LLC.; Simon & Schuster Audio (Firm)
Publisher: Prince Frederick, MD : Recorded Books, [2013], ℗2013.
Series: Recorded Books development.
Edition/Format:   eAudiobook : English : UnabridgedView all editions and formats
Summary:
Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
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Genre/Form: Downloadable audio books
Audiobooks
Additional Physical Format: Source record:
Berger, Jonah.
Contagious.
Prince Frederick, MD : Recorded Books, [2013], ℗2013
(CtWfDGI)rbc90002231
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Jonah Berger; Keith Nobbs; Recorded Books, LLC.; Simon & Schuster Audio (Firm)
ISBN: 9781470334413 1470334410
OCLC Number: 858581311
Notes: Recording originally produced by Simon & Schuster Audio, p2013.
Performer(s): Narrated by Keith Nobbs.
Description: 1 online resource (1 sound file, 6 hr., 45 min.).
Contents: Why things catch on --
Social currency --
Triggers --
Emotion --
Public --
Practical value --
Stories.
Series Title: Recorded Books development.
Responsibility: Jonah Berger.

Abstract:

Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.

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