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Contagious : why things catch on

Author: Jonah Berger
Publisher: London [u.a.] : Simon et Schuster, 2013.
Edition/Format:   Book : English : 1. publView all editions and formats
Database:WorldCat
Summary:

How to make products, ideas and behaviours really catch on.

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Document Type: Book
All Authors / Contributors: Jonah Berger
ISBN: 9781471111693 1471111695 9781471111716 1471111717
OCLC Number: 862803469
Description: VIII, 244 S. : Ill., graph. Darst. ; 24 cm.
Responsibility: Jonah Berger.

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