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Contagious : why things catch on

Author: Jonah Berger
Publisher: New York, New York : Simon & Schuster, [2013]
Edition/Format:   Book : English : First Simon & Schuster hardcover edView all editions and formats
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Document Type: Book
All Authors / Contributors: Jonah Berger
ISBN: 9781451686579 1451686579
OCLC Number: 863199363
Description: viii, 244 pages : illustrations ; 22 cm.
Contents: Why things catch on --
Social currency --
Triggers --
Emotion --
Public --
Practical value --
Stories.
Responsibility: Jonah Berger.

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