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Contagious : why things catch on

Author: Jonah Berger; Keith Nobbs
Publisher: New York : Audioworks, ℗2013.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Database:WorldCat
Summary:
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Jonah Berger; Keith Nobbs
ISBN: 1442359374 : CMD 9781442359376 : CMD
OCLC Number: 877910052
Notes: Unabridged.
Compact discs.
Performer(s): Read by Keith Nobbs.
Description: 6 audio discs (approximately 7 hr.) : digital ; 4 3/4 in.
Responsibility: Jonah Berger.

Abstract:

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

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