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Contagious

Author: Jonah Berger
Publisher: London : Simon & Schuster, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  Read more...
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Document Type: Book
All Authors / Contributors: Jonah Berger
ISBN: 9781471111693 1471111695
OCLC Number: 818461733
Description: p. cm.
Responsibility: Jonah Berger.

Abstract:

How to make products, ideas and behaviours really catch on.  Read more...

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Linked Data


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    schema:about <http://dewey.info/class/659.133/e23/> ;
    schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
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