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Contagious

Autor: Jonah Berger
Editorial: London : Simon & Schuster, 2013.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  Leer más
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Jonah Berger
ISBN: 9781471111693 1471111695
Número OCLC: 818461733
Descripción: p. cm.
Responsabilidad: Jonah Berger.

Resumen:

How to make products, ideas and behaviours really catch on.  Leer más

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Datos enlazados


Primary Entity

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    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/659.133/e23/> ;
    schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
    schema:about <http://id.worldcat.org/fast/1200110> ; # Viral marketing
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/260997404> ; # Jonah Berger
    schema:datePublished "2013" ;
    schema:description "Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone."@en ;
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    schema:publisher <http://experiment.worldcat.org/entity/work/data/1413464123#Agent/simon_&_schuster> ; # Simon & Schuster
    schema:workExample <http://worldcat.org/isbn/9781471111693> ;
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<http://dbpedia.org/resource/London> # London
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    schema:name "London" ;
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<http://id.worldcat.org/fast/1180179> # Word-of-mouth advertising
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    schema:name "Word-of-mouth advertising"@en ;
    .

<http://id.worldcat.org/fast/1200110> # Viral marketing
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    schema:name "Viral marketing"@en ;
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<http://viaf.org/viaf/260997404> # Jonah Berger
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<http://worldcat.org/isbn/9781471111693>
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