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Contagious

Autore: Jonah Berger
Editore: London : Simon & Schuster, 2013.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  Per saperne di più…
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Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: Jonah Berger
ISBN: 9781471111693 1471111695
Numero OCLC: 818461733
Descrizione: pages cm
Responsabilità: Jonah Berger.

Abstract:

How to make products, ideas and behaviours really catch on.  Per saperne di più…

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