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Contagious

저자: Jonah Berger
출판사: London : Simon & Schuster, 2013.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  더 읽기…
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문서 형식:
모든 저자 / 참여자: Jonah Berger
ISBN: 9781471111693 1471111695
OCLC 번호: 818461733
설명: p. cm.
책임: Jonah Berger.

초록:

How to make products, ideas and behaviours really catch on.  더 읽기…

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Primary Entity

<http://www.worldcat.org/oclc/818461733> # Contagious
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "818461733" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/659.133/e23/> ;
    schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
    schema:about <http://id.worldcat.org/fast/1200110> ; # Viral marketing
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/260997404> ; # Jonah Berger
    schema:datePublished "2013" ;
    schema:description "Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1413464123> ;
    schema:inLanguage "en" ;
    schema:name "Contagious"@en ;
    schema:productID "818461733" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/818461733#PublicationEvent/london_simon_&_schuster_2013> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1413464123#Agent/simon_&_schuster> ; # Simon & Schuster
    schema:workExample <http://worldcat.org/isbn/9781471111693> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB2B4967> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/818461733> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/1413464123#Agent/simon_&_schuster> # Simon & Schuster
    a bgn:Agent ;
    schema:name "Simon & Schuster" ;
    .

<http://id.worldcat.org/fast/1180179> # Word-of-mouth advertising
    a schema:Intangible ;
    schema:name "Word-of-mouth advertising"@en ;
    .

<http://id.worldcat.org/fast/1200110> # Viral marketing
    a schema:Intangible ;
    schema:name "Viral marketing"@en ;
    .

<http://viaf.org/viaf/260997404> # Jonah Berger
    a schema:Person ;
    schema:familyName "Berger" ;
    schema:givenName "Jonah" ;
    schema:name "Jonah Berger" ;
    .

<http://worldcat.org/isbn/9781471111693>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1471111695" ;
    schema:isbn "9781471111693" ;
    .


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