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Contagious

Auteur: Jonah Berger
Uitgever: London : Simon & Schuster, 2013.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  Meer lezen...
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Details

Soort document: Boek
Alle auteurs / medewerkers: Jonah Berger
ISBN: 9781471111693 1471111695
OCLC-nummer: 818461733
Beschrijving: pages cm
Verantwoordelijkheid: Jonah Berger.

Fragment:

How to make products, ideas and behaviours really catch on.  Meer lezen...

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Gekoppelde data


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   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
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<http://id.worldcat.org/fast/1200110> # Viral marketing
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