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Contagious

Autor: Jonah Berger
Editora: London : Simon & Schuster, 2013.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  Ler mais...
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Jonah Berger
ISBN: 9781471111693 1471111695
Número OCLC: 818461733
Descrição: pages cm
Responsabilidade: Jonah Berger.

Resumo:

How to make products, ideas and behaviours really catch on.  Ler mais...

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Primary Entity

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   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
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