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Contagious

著者: Jonah Berger
出版商: London : Simon & Schuster, 2013.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid  再读一些...
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所有的著者/提供者: Jonah Berger
ISBN: 9781471111693 1471111695
OCLC号码: 818461733
描述: pages cm
责任: Jonah Berger.

摘要:

How to make products, ideas and behaviours really catch on.  再读一些...

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   schema:about <http://dewey.info/class/659.133/e23/> ;
   schema:about <http://id.worldcat.org/fast/1180179> ; # Word-of-mouth advertising
   schema:about <http://id.worldcat.org/fast/1200110> ; # Viral marketing
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   schema:description "Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? It's available to everyone."@en ;
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