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Contemporary business communication

Autor: Louis E Boone; David L Kurtz; Judy Rachel Block
Editora: Upper Saddle River, N.J. : Prentice Hall, ©1997.
Edição/Formato   Print book : Inglês : 2nd edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Seeks to help students to develope effective oral, written and employment communication skills. Brings a business focus to business communication by using examples and applications from actual companies.
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Detalhes

Gênero/Forma: Case studies
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Louis E Boone; David L Kurtz; Judy Rachel Block
ISBN: 0135312450 9780135312452 0137195273 9780137195275
Número OCLC: 35360761
Descrição: xxvi, 645 pages : illustrations (some color) ; 26 cm
Conteúdos: 1. Communicating in an Organization --
2. Mastering Communication Technology --
3. Communication Challenges in a Diverse World --
4. Planning Business Documents --
5. Organizing, Composing, and Designing Business Documents --
6. Revising and Editing Business Documents --
7. Writing Direct Requests --
8. Writing Good-News, Goodwill, and Informative Messages --
9. Writing Bad-News and Negative Messages --
10. Writing Persuasive Messages --
11. Planning and Researching Business Reports and Proposals --
12. Using Visual Aids in Business Reports and Proposals --
13. Organizing and Writing Short and Long Reports --
14. Organizing and Writing Short and Long Proposals --
15. Delivering Speeches and Oral Presentations --
16. Oral Communication in Groups --
17. Targeting Your Career: Writing Resumes and Cover Letters --
18. Effective Employment Interviewing --
App. I. Preparing Business Documents --
App. II. Basics of Grammar and Usage --
App. III. Internet Research.
Responsabilidade: Louis E. Boone, David L. Kurtz, Judy R. Block.

Resumo:

Suitable for courses in Business Commmunication and Business Writing, this book uses business documents and applications from real companies to provide students with various perspectives and practice  Ler mais...

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