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Contemporary business communication

Author: Scot Ober
Publisher: Boston : Houghton Mifflin Co., ©2001.
Edition/Format:   Print book : English : 4th ed., instructor's annotated edView all editions and formats
Summary:
Students don't have to be convinced of the need for competent communication skills. By the time they enter business communication classes, students know enough about the business environment to appreciate the critical role communication plays in the contemporary organization; they're also aware of the role communication will play in helping them secure an internship or get a job and be successful at work. To sustain  Read more...
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Details

Document Type: Book
All Authors / Contributors: Scot Ober
ISBN: 0618018662 9780618018666 0618018654 9780618018659
OCLC Number: 44908281
Notes: Multi-media materials are available to supplement the text.
Description: xxiv, 647 pages : illustrations (some color) ; 27 cm
Details: System requirements for BusCom writer: 80486-based PC or better; Microsoft Windows 3.1, 95, NT; 8 MB RAM; 13" 256-color VGA monitor or better; double speed CD-ROM drive or better; printer recommended.; System requirements for BusCom writer: Macintosh LCIII or better; System 7.0 or later; 8 MB RAM; 256-color monitor or better; double speed CD-ROM driver or better; printer recommended.; System requirements for Urban systems: Windows 95, 98, NT, and Windows 2000; Pentium processor or compatible 32 MB RAM; 16 bit monitor supporting 800x600 resolution; 4x CD-ROM; Windows compatible sound card, speakers or headphones; Quicktime 3.0 or higher (4.0 included); Web browser recommended; microphone (optional).; System requirements for Urban systems: Mac OS 8.1 or higher; PowerPC processor, 32 MB free RAM; 16 bit monitor supporting 800x600; 4x CD-ROM drive or faster; speakers or headphones; QuickTime 3.0 or higher (4.0 included); Web browser recommended; Microphone (optional).
Contents: Understanding business communication --
Work-team communicationCommunication technology --
Writing with style:Individual elements --
Writing with style: Overall tone and readability --
Process of writing --
Routine messages--
Persuasive messages --
Bad-news messages --
Planning the report --
Collecting and analyzing data --
Writing the report --
Planning the business presentation --
Illustrating and delivering the business presentation --
Employment communication. manual: Language arts basics; Formatting business documents; Glossary.
Other Titles: Business communication
Responsibility: Scot Ober.

Abstract:

Students don't have to be convinced of the need for competent communication skills. By the time they enter business communication classes, students know enough about the business environment to appreciate the critical role communication plays in the contemporary organization; they're also aware of the role communication will play in helping them secure an internship or get a job and be successful at work. To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting, just like business itself. Thus, a major objective of [the book] is to present comprehensive coverage of real-world concepts in an interesting and lively manner. This edition has been extensively revised to provide students with the skills they need to communicate effectively in the complex and ever-changing contemporary work environment. The revision was based on helpful feedback received from the current users around the country(and, indeed, around the English-speaking world), changes in the discipline, and, especially, changes in the workplace itself. The following discussion highlights the features of this complete learning and teaching system: Business communication-in context--technology-centered--Work-team communication--Spotlights on contemporary issues--The 3Ps (problem, process, and product) model--Annotated models and checklists--basic skills first--Unprecedented instructor support--Additional student support materials.-Pref.

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