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Contemporary business

Author: Louis E Boone; David L Kurtz; MacNeil/Lehrer Productions.; Dryden Press.
Publisher: [Fort Worth, TX] : Dryden Press, 1993.
Series: Dryden Press video series.
Edition/Format:   VHS video : VHS tape   Visual material : English : 7th edView all editions and formats
Database:WorldCat
Summary:
Presents business concepts by utilizing real-world case studies, on-location footage, special effects, and state-of-the-art graphics.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Louis E Boone; David L Kurtz; MacNeil/Lehrer Productions.; Dryden Press.
OCLC Number: 31393365
Notes: Correlated with the textbook: Contemporary business / Louis E. Boone, David L. Kurtz.
Description: 11 videocassettes (ca. 30 min. each) : sd., col. ; 1/2 in.
Details: VHS.
Contents: I. Plimoth plantation ; Lincoln electric: the importance of quality --
II. Bolivia debt ; Jamaica --
Paradise lost? --
III. Is there cash in our trash? ; Hempstead watermelon cooperative --
IV. Samuel Adams Lager ; Ampex --
V. Middle management: 21st century dinosaur? ; Stewart --
Warner --
VI. American worker --
Japanese boss ; Xerox: strength in diversity --
VII. Striking out at caterpillar ; Global marketing --
VIII. Paint by numbers ; The Japanese distribution system --
IX. Product promotion through movies ; Sea World --
X. Springfield Manufacturing Corp. ; Duracell International --
XI. Bank on this ; Tokyo tumble ; Insurance risks.
Series Title: Dryden Press video series.
Responsibility: Boone and Kurtz ; MacNeil/Lehrer Productions.

Abstract:

Presents business concepts by utilizing real-world case studies, on-location footage, special effects, and state-of-the-art graphics.

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