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Contemporary consumer culture theory

Author: John F Sherry, Jr.; Eileen Fischer
Publisher: New York : Routledge, Taylor & Francis Group, 2017.
Series: Routledge studies in marketing, 3.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Contemporary consumer culture theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Contemporary consumer culture theory.
New York ; London : Routledge, 2017
(OCoLC)993751992
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John F Sherry, Jr.; Eileen Fischer
ISBN: 9781317190530 131719053X 9781317190523 1317190521 9781315563947 1315563940
OCLC Number: 988870872
Description: 1 online resource (xvii, 317 pages).
Contents: Cover; Title; Copyright; Contents; List of Tables and Figures; List of Contributors; 1 Reading New Currents in Consumer Culture Theory; PART I Rethinking Fundamental Notions: Selves, Others, and Systems; 2 Consumers in an Age of Autonomous and Semiautonomous Machines; 3 Market Value of Diversity and Ethnicity: A Cultural Analysis of African American Media Consumption and Representation; 4 Consuming the Idea of the Brand; 5 Is the Price Right? Moral and Cultural Frames for Understanding Pricing Systems; PART II Revisiting Role Configurations: Families, Gender, and Consumption. 6 The Conceit of the Gift: Exploring the Gift Circuits of Registry7 Consumption on the Feminist Agenda; 8 Ethnographies of a Mediterranean Vestaval: The Passeggiata; 9 Reinvigorating the Sherlock Myth: Elementary Gender Bending; PART III Reassessing the Field: Whence and Whither?; 10 Begin as You Mean to Go On: Reflections on the Rhetoric of Research; 11 The Consumer Culture Theory Movement: Critique and Renewal; 12 Consumer Culture Strategy; 13 Redressing an Alleged Lacuna: Scholarly Models for an Engaged Ethnology of Consumer Culture. 14 Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand DiscoursesPART IV Poetry; 15 Leakage; 16 Digital Self; 17 Guesswork; 18 Schooling; 19 4play; 20 Self-Service in the Fourth Circle of Hell; 21 Self(IE) Analysis; 22 Waste Water Treatment; PART V Conclusion; 23 Distilling Insights to Mobilize Responses: Anticipating Trajectories of Research and Intervention; Index.
Series Title: Routledge studies in marketing, 3.
Responsibility: edited by John F. Sherry, Jr. and Eileen Fischer.

Abstract:

Contemporary consumer culture theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers' lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

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"This volume offers a palette of expanding possibilities for consumer cultural studies in leveraging current scholarly developments with activism and practical savvy in better understanding and Read more...

 
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