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| Genre/Form: | Case studies |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Cele Otnes; Tina M Lowrey |
| ISBN: | 0805842047 9780805842043 0805847790 9780805847796 |
| OCLC Number: | 51460738 |
| Description: | xxv, 332 p. : ill. ; 24 cm. |
| Contents: | Preface / Cele C. Otnes, Tina M. Lowrey -- Part I. Consumer Rituals and the Media -- Drinking Rituals Among the Heaviest Drinkers : College Student Binge Drinkers and Alcoholics / Joyce M. Wolburg, Debbie Treise -- Consuming Ritual : A&E's Sacred Rites and Rituals / Ronald L. Grimes -- Part II. Holidays and Consumption -- Ceremonial Disrobement and Moral Choice : Consumption Rituals at Mardi Gras / Wesley Shrum -- Kwanzaa : The Making of a Black Nationalist Tradition, 1966-1990 / Elizabeth H. Pleck -- The Evolution, Transformation, and Demise of a Ritual : The Case of May Day / Mary Ann McGrath -- Consumer Fairy Tales of the Perfect Christmas : Villains and Other Dramatis Personae / Tina M. Lowrey, Cele C. Otnes -- Part III. Wedding Rituals Across Cultures -- Love Without Borders : An Examination of Cross-Cultural Wedding Rituals / Michelle R. Nelson, Sameer Deshpande -- Dowry : A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? / Ozlem Sandikci, B. Ece ilhan -- Part IV. Gift Exchange -- Gift Exchange Rituals in the Workplace : A Social Roles Interpretation / Julie A. Ruth -- In the Spotlight : The Drama of Gift Reception / David B. Wooten, Stacey L. Wood -- Ritual Desire and Ritual Development : An Examination of Family Heirlooms in Contemporary North American Households / Carolyn Folkman Curasi, Eric J. Arnould, Linda L. Price -- Part V. Pushing the Boundary of Ritual -- Moving on to Something Else : The Social Relations of Women During Separation / Jean-Sebastien Marcoux -- Sacred Iconography in Secular Space : Altars, Alters, and Alterity at the Burning Man Project / John F. Sherry, Jr., Robert V. Kozinets -- Part VI. Afterword -- Interesting Stuff : A Commentary on Contemporary Consumption Rituals / Dennis W. Rook. |
| Series Title: | Marketing and consumer psychology series. |
| Responsibility: | edited by Cele C. Otnes, Tina M. Lowrey. |
| More information: |
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Related Subjects:(6)
- Consumption (Economics) -- Case studies.
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by pawel_krzyworzeka updated 2011-10-06
