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Contemporary corporate strategy : global perspectives

Author: John Saee
Publisher: London ; New York : Routledge/Taylor & Francis, 2007.
Series: Routledge studies in international business and the world economy, 39.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book represents an eclectic collection of international research articles and empirical studies on corporate strategy, intended to equip readers with the latest knowledge to understand its theoretical and operational complexity.
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Genre/Form: Electronic books
Additional Physical Format: Contemporary corporate strategy.
London ; New York : Routledge, 2007
(DLC) 2007047940
(OCoLC)182553008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Saee
ISBN: 9780203932988 0203932986
OCLC Number: 191815669
Description: 1 online resource (xxiv, 351 pages) : illustrations.
Contents: Book Cover; Title; Copyright; Dedication; Contents; Tables; Figures; Contributors; Preface; Acknowledgements; 1 Globalisation and the multinational enterprises' corporate strategy in the third millennium; 2 Growth and innovation strategies in global competition; 3 Determinant factors of the entry mode choice in diversification moves: An integrative framework; 4 A meta-analysis of organisational innovation: Moderator effects of internal and market variables; 5 Global ethical challenges and multinational enterprises strategic responses: In search of a new world ethics.
Series Title: Routledge studies in international business and the world economy, 39.
Responsibility: [edited by] John Saee.
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Abstract:

Represents a collection of international research articles and studies on corporate strategy, intended to equip readers with the knowledge to understand its theoretical and operational complexity.  Read more...

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