skip to content
Contemporary marketing, seventh edition Preview this item
ClosePreview this item
Checking...

Contemporary marketing, seventh edition

Author: David L Kurtz; Coast Community College District.; Holt, Rinehart, and Winston, inc.; Dryden Press.; Harcourt Brace Jovanovich.
Publisher: [Place of publication not identified] : Dryden/HBJ, [1992]
Edition/Format:   VHS video : VHS tape   Visual material : English
Database:WorldCat
Summary:
Actual case studies to accompany the textbook of the same title.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Named Person: Louis E Boone; David L Kurtz
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: David L Kurtz; Coast Community College District.; Holt, Rinehart, and Winston, inc.; Dryden Press.; Harcourt Brace Jovanovich.
ISBN: 003074444X 9780030744440
OCLC Number: 25978508
Notes: To be used in conjunction with the textbook: Contemporary marketing. Fort Worth, TX : Dryden Press, c1992.
Dates vary: end credits, c1985, c1991, c1992; container, c1991; textbook, 1992.
"Video cases"--Container.
Performer(s): Narrator, Frank Farmer.
Description: 10 videocassettes (approximately 35 min. each) : sound, color, with some black and white ; 1/2 in.
Details: VHS format.
Contents: v. 1. McDonalds in Moscow ; Mitsubishi Motor Sales of America --
v. 2. Carl's Jr./Mikoshi Japanese Noodle House ; Lakeaway resort --
v. 3. The Disney Channel ; Kawasaki Motors Corp. --
v. 4 Skyfox Corp. ; Irvine Co. --
v. 5. Carushka ; Robert Mondavi --
v. 6. Azure Seas ; Famous Amos --
v. 7. Northern Produce Co./Mushrooms, Inc. --
v. 8. Arrowhead Drinking Water Co. ; Apple Computer, Inc. --
v. 9. Santa Anita Park ; Lipton's and Lawry's --
v. 10. Yamaha Motorcycles ; Looking Good Calendar Co.
Other Titles: Contemporary marketing
Responsibility: produced by Coast Community College District in cooperation with Holt, Rinehart & Winston.

Abstract:

Actual case studies to accompany the textbook of the same title.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/25978508> # Contemporary marketing, seventh edition
    a schema:Movie, schema:CreativeWork, bgn:VHS ;
   library:oclcnum "25978508" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/xxu> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/28741112#Place/place_of_publication_not_identified> ; # Place of publication not identified
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/mikoshi_japanese_noodle_house> ; # Mikoshi Japanese Noodle House.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/irvine_company> ; # Irvine Company
   schema:about <http://viaf.org/viaf/145495741> ; # Northern Produce (Firm)
   schema:about <http://viaf.org/viaf/316746658> ; # Santa Anita Park (Arcadia, Calif.)
   schema:about <http://viaf.org/viaf/129084147> ; # Mitsubishi Motor Sales of America.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/northern_produce_firm> ; # Northern Produce (Firm)
   schema:about <http://viaf.org/viaf/157183520> ; # Skyfox Corporation.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/lawry_s_foods_inc> ; # Lawry's Foods, Inc.
   schema:about <http://viaf.org/viaf/154701873> ; # Apple Computer, Inc.
   schema:about <http://viaf.org/viaf/153620964> ; # Thomas J. Lipton, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/arrowhead_drinking_water_company> ; # Arrowhead Drinking Water Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/disney_channel_firm> ; # Disney Channel (Firm)
   schema:about <http://viaf.org/viaf/141939832> ; # Carl Karcher Enterprises.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/robert_mondavi_winery> ; # Robert Mondavi Winery
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/famous_amos_chocolate_chip_cookie_corporation> ; # Famous Amos Chocolate Chip Cookie Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/s_s_azure_seas_firm> ; # S.S. Azure Seas (Firm)
   schema:about <http://viaf.org/viaf/123181434> ; # Robert Mondavi Winery.
   schema:about <http://viaf.org/viaf/315533196> ; # Irvine Company.
   schema:about <http://viaf.org/viaf/124375298> ; # Famous Amos Chocolate Chip Cookie Corporation.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/lakeway_resort> ; # Lakeway Resort.
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://viaf.org/viaf/135987251> ; # McDonald's Restaurants of Canada, Ltd.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/apple_computer_inc> ; # Apple Computer, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/carl_karcher_enterprises> ; # Carl Karcher Enterprises
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/looking_good_calendar_company> ; # Looking Good Calendar Company.
   schema:about <http://viaf.org/viaf/137304979> ; # Lawry's Foods, Inc.
   schema:about <http://viaf.org/viaf/137199371> ; # Yamaha International Corporation.
   schema:about <http://viaf.org/viaf/152342290> ; # Disney Channel (Firm)
   schema:about <http://viaf.org/viaf/154849109> ; # S.S. Azure Seas (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/yamaha_international_corporation> ; # Yamaha International Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/south_coast_plaza_shopping_center> ; # South Coast Plaza Shopping Center.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/thomas_j_lipton_inc> ; # Thomas J. Lipton, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/kawasaki_motors> ; # Kawasaki Motors.
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/skyfox_corporation> ; # Skyfox Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/mitsubishi_motor_sales_of_america> ; # Mitsubishi Motor Sales of America
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/santa_anita_park_arcadia_calif> ; # Santa Anita Park (Arcadia, Calif.)
   schema:about <http://experiment.worldcat.org/entity/work/data/28741112#Organization/carushka_inc> ; # Carushka, Inc.
   schema:alternateName "Contemporary marketing" ;
   schema:contributor <http://viaf.org/viaf/123671218> ; # Harcourt Brace Jovanovich.
   schema:contributor <http://viaf.org/viaf/126665219> ; # Coast Community College District.
   schema:contributor <http://viaf.org/viaf/135108302> ; # Holt, Rinehart, and Winston, inc.
   schema:contributor <http://viaf.org/viaf/154040148> ; # Dryden Press.
   schema:contributor <http://experiment.worldcat.org/entity/work/data/28741112#Person/kurtz_david_l> ; # David L. Kurtz
   schema:datePublished "1992" ;
   schema:description "v. 1. McDonalds in Moscow ; Mitsubishi Motor Sales of America -- v. 2. Carl's Jr./Mikoshi Japanese Noodle House ; Lakeaway resort -- v. 3. The Disney Channel ; Kawasaki Motors Corp. -- v. 4 Skyfox Corp. ; Irvine Co. -- v. 5. Carushka ; Robert Mondavi -- v. 6. Azure Seas ; Famous Amos -- v. 7. Northern Produce Co./Mushrooms, Inc. -- v. 8. Arrowhead Drinking Water Co. ; Apple Computer, Inc. -- v. 9. Santa Anita Park ; Lipton's and Lawry's -- v. 10. Yamaha Motorcycles ; Looking Good Calendar Co."@en ;
   schema:description "Actual case studies to accompany the textbook of the same title."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/28741112> ;
   schema:genre "Case studies"@en ;
   schema:inLanguage "en" ;
   schema:name "Contemporary marketing, seventh edition"@en ;
   schema:productID "25978508" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/25978508#PublicationEvent/place_of_publication_not_identified_dryden_hbj_1992> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/28741112#Agent/dryden_hbj> ; # Dryden/HBJ
   schema:workExample <http://worldcat.org/isbn/9780030744440> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/25978508> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/arrowhead_drinking_water_company> # Arrowhead Drinking Water Company.
    a schema:Organization ;
   schema:name "Arrowhead Drinking Water Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/carl_karcher_enterprises> # Carl Karcher Enterprises
    a schema:Organization ;
   schema:name "Carl Karcher Enterprises" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/famous_amos_chocolate_chip_cookie_corporation> # Famous Amos Chocolate Chip Cookie Corporation
    a schema:Organization ;
   schema:name "Famous Amos Chocolate Chip Cookie Corporation" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/looking_good_calendar_company> # Looking Good Calendar Company.
    a schema:Organization ;
   schema:name "Looking Good Calendar Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/mikoshi_japanese_noodle_house> # Mikoshi Japanese Noodle House.
    a schema:Organization ;
   schema:name "Mikoshi Japanese Noodle House." ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/mitsubishi_motor_sales_of_america> # Mitsubishi Motor Sales of America
    a schema:Organization ;
   schema:name "Mitsubishi Motor Sales of America" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/northern_produce_firm> # Northern Produce (Firm)
    a schema:Organization ;
   schema:name "Northern Produce (Firm)" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/s_s_azure_seas_firm> # S.S. Azure Seas (Firm)
    a schema:Organization ;
   schema:name "S.S. Azure Seas (Firm)" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/santa_anita_park_arcadia_calif> # Santa Anita Park (Arcadia, Calif.)
    a schema:Organization ;
   schema:name "Santa Anita Park (Arcadia, Calif.)" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/south_coast_plaza_shopping_center> # South Coast Plaza Shopping Center.
    a schema:Organization ;
   schema:name "South Coast Plaza Shopping Center." ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/thomas_j_lipton_inc> # Thomas J. Lipton, Inc.
    a schema:Organization ;
   schema:name "Thomas J. Lipton, Inc." ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Organization/yamaha_international_corporation> # Yamaha International Corporation
    a schema:Organization ;
   schema:name "Yamaha International Corporation" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Person/kurtz_david_l> # David L. Kurtz
    a schema:Person ;
   schema:familyName "Kurtz" ;
   schema:givenName "David L." ;
   schema:name "David L. Kurtz" ;
    .

<http://experiment.worldcat.org/entity/work/data/28741112#Place/place_of_publication_not_identified> # Place of publication not identified
    a schema:Place ;
   schema:name "Place of publication not identified" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/123181434> # Robert Mondavi Winery.
    a schema:Organization ;
   schema:name "Robert Mondavi Winery." ;
    .

<http://viaf.org/viaf/123671218> # Harcourt Brace Jovanovich.
    a schema:Organization ;
   schema:name "Harcourt Brace Jovanovich." ;
    .

<http://viaf.org/viaf/124375298> # Famous Amos Chocolate Chip Cookie Corporation.
    a schema:Organization ;
   schema:name "Famous Amos Chocolate Chip Cookie Corporation." ;
    .

<http://viaf.org/viaf/126665219> # Coast Community College District.
    a schema:Organization ;
   schema:name "Coast Community College District." ;
    .

<http://viaf.org/viaf/129084147> # Mitsubishi Motor Sales of America.
    a schema:Organization ;
   schema:name "Mitsubishi Motor Sales of America." ;
    .

<http://viaf.org/viaf/135108302> # Holt, Rinehart, and Winston, inc.
    a schema:Organization ;
   schema:name "Holt, Rinehart, and Winston, inc." ;
    .

<http://viaf.org/viaf/135987251> # McDonald's Restaurants of Canada, Ltd.
    a schema:Organization ;
   schema:name "McDonald's Restaurants of Canada, Ltd." ;
    .

<http://viaf.org/viaf/137199371> # Yamaha International Corporation.
    a schema:Organization ;
   schema:name "Yamaha International Corporation." ;
    .

<http://viaf.org/viaf/137304979> # Lawry's Foods, Inc.
    a schema:Organization ;
   schema:name "Lawry's Foods, Inc." ;
    .

<http://viaf.org/viaf/141939832> # Carl Karcher Enterprises.
    a schema:Organization ;
   schema:name "Carl Karcher Enterprises." ;
    .

<http://viaf.org/viaf/145495741> # Northern Produce (Firm)
    a schema:Organization ;
   schema:name "Northern Produce (Firm)" ;
    .

<http://viaf.org/viaf/152342290> # Disney Channel (Firm)
    a schema:Organization ;
   schema:name "Disney Channel (Firm)" ;
    .

<http://viaf.org/viaf/153620964> # Thomas J. Lipton, Inc.
    a schema:Organization ;
   schema:name "Thomas J. Lipton, Inc." ;
    .

<http://viaf.org/viaf/154040148> # Dryden Press.
    a schema:Organization ;
   schema:name "Dryden Press." ;
    .

<http://viaf.org/viaf/154701873> # Apple Computer, Inc.
    a schema:Organization ;
   schema:name "Apple Computer, Inc." ;
    .

<http://viaf.org/viaf/154849109> # S.S. Azure Seas (Firm)
    a schema:Organization ;
   schema:name "S.S. Azure Seas (Firm)" ;
    .

<http://viaf.org/viaf/157183520> # Skyfox Corporation.
    a schema:Organization ;
   schema:name "Skyfox Corporation." ;
    .

<http://viaf.org/viaf/315533196> # Irvine Company.
    a schema:Organization ;
   schema:name "Irvine Company." ;
    .

<http://viaf.org/viaf/316746658> # Santa Anita Park (Arcadia, Calif.)
    a schema:Organization ;
   schema:name "Santa Anita Park (Arcadia, Calif.)" ;
    .

<http://worldcat.org/isbn/9780030744440>
    a schema:ProductModel ;
   schema:isbn "003074444X" ;
   schema:isbn "9780030744440" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.