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Contemporary marketing, seventh edition

Author: David L Kurtz; Coast Community College District.; Holt, Rinehart, and Winston, inc.; Dryden Press.; Harcourt Brace Jovanovich.
Publisher: [S.l.] : Dryden/HBJ, [1992]
Edition/Format:   VHS video : VHS tape   Visual material : English
Database:WorldCat
Summary:
Actual case studies to accompany the textbook of the same title.
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Genre/Form: Case studies
Named Person: Louis E Boone; David L Kurtz
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: David L Kurtz; Coast Community College District.; Holt, Rinehart, and Winston, inc.; Dryden Press.; Harcourt Brace Jovanovich.
ISBN: 003074444X 9780030744440
OCLC Number: 25978508
Notes: To be used in conjunction with the textbook: Contemporary marketing. Fort Worth, TX : Dryden Press, c1992.
Dates vary: end credits, c1985, c1991, c1992; container, c1991; textbook, 1992.
"Video cases"--Container.
Performer(s): Narrator, Frank Farmer.
Description: 10 videocassettes (ca. 35 min. each) : sd., col., with some b&w ; 1/2 in.
Details: VHS format.
Contents: v. 1. McDonalds in Moscow ; Mitsubishi Motor Sales of America --
v. 2. Carl's Jr./Mikoshi Japanese Noodle House ; Lakeaway resort --
v. 3. The Disney Channel ; Kawasaki Motors Corp. --
v. 4 Skyfox Corp. ; Irvine Co. --
v. 5. Carushka ; Robert Mondavi --
v. 6. Azure Seas ; Famous Amos --
v. 7. Northern Produce Co./Mushrooms, Inc. --
v. 8. Arrowhead Drinking Water Co. ; Apple Computer, Inc. --
v. 9. Santa Anita Park ; Lipton's and Lawry's --
v. 10. Yamaha Motorcycles ; Looking Good Calendar Co.
Other Titles: Contemporary marketing
Responsibility: produced by Coast Community College District in cooperation with Holt, Rinehart & Winston.

Abstract:

Actual case studies to accompany the textbook of the same title.

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