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Contemporary marketing, wired

Author: Louis E BooneDavid L KurtzBruce Harold AllenDryden Press.Harcourt Brace & Company.All authors
Publisher: Orlando, Fla. : Harcourt Brace & Co., 1998.
Edition/Format:   VHS video : VHS tape   Visual material : English : 9th ed
Database:WorldCat
Summary:
Case studies of marketing strategies. Each segment also includes career profiles of several executives in the company featured.
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Genre/Form: Case studies
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Louis E Boone; David L Kurtz; Bruce Harold Allen; Dryden Press.; Harcourt Brace & Company.; Archway Cookies, Inc.; Central Michigan University. Center for Instructional Technology in Marketing.
ISBN: 0030190185 9780030190186
OCLC Number: 37708908
Notes: Individual titles taken from cassette labels.
Title from container.
Accompanies text: Video teaching notes to accompany Contemporary marketing wired, Ninth edition / Louis E. Boone, David L. Kurtz.
Additional video footage provided by Archway Cookies, Inc.
Credits: Executive producer and author/producer, Bruce H. Allen ; associate producer, Norman B. Gregger ; technical director and on-line editor, Greg DeLauro ; instructional technology director, Steve Zlotolow.
Cast: Narrator, Carol Tanis.
Description: 7 videocassettes (ca. 6 hr., 32 min.) : sd., col. ; 1/2 in.
Details: VHS.
Contents: [Tape 1.] Chap. 1. A search engine named Yahoo! (Yahoo!) (21:40) --
Chap. 2. Pursuing a loft goal (Wainwright Industries, Inc.) (21:25) --
Chap. 3. Riding on the information superhighway (AT & T) (20:45) --
[Tape 2.] Chap. 4. Building a global competitive advantage (Whirlpool Corp.) (18:31) --
Chap. 5. Growing pains (Kropf Fruit Co.) (17:59) --
Chap. 6. Taking the path of customer focus (Walker Information) (14:40) --
[Tape 3.] Chap. 7. Targeting the business traveler (Marriott International) (16:23) --
Chap. 8. Beating baldness (Pharmacia & Upjohn Inc.) (12:02) --
Chap. 9. Creating kitchens to please partners (Delfield Corp.) (20:28) --
[Tape 4.] Chap. 10. Launching "Tommy": the new American fragrance (Tommy Hilfiger) (18:36) --
Chap. 11. Serving the needs of the golf professional (Slazenger USA) (23:13) --
Chap. 12. The Boulevard Cruiser (Cadillac) (17:20) --
[Tape 5.] Chap. 13. Changing to help others change (Andersen Consulting) (25:16) --
Chap. 14. Choosing channels (Next Door Foods) (19:48) --
Chap. 15. Renewing retailing (Kmart) (19:24) --
[Tape 6.] Chap. 16. Leveraging the links of logistics (Dow Chemical) (10:55) --
Chap. 17. Flying high --
from nearby skies (Cherry Capital Airport) (19:00) --
Chap. 18. Creating advertising that charms, disarms, and delivers (W.B. Doner Ad Agency) (15:06) --
[Tape 7.] Chap. 19. Selling the free-standing insert (Valassis Communication, Inc.) (22:47). Chap. 20. Pricing a lifesaver (Second Chance) (22:00) --
Chap. 21. Combating competition in the cookie market (Archway Cookies) (12:25).
Other Titles: Search engine named Yahoo!
Pursuing a lofty goal.
Riding on the information superhighway.
Building a global competitive advantage.
Growing pains.
Taking the path of customer focus.
Targeting the business traveler.
Beating baldness.
Creating kitchens to please partners.
Launching "Tommy": the American fragrance.
Serving the needs of the golf professional.
Boulevard Cruiser.
Changing to help others change.
Choosing channels.
Renewing retailing.
Leveraging the links of logistics.
Flying high - from nearby skies.
Creating advertising that charms, disarms, and delivers.
Selling the free-standing insert.
Pricing a lifesaver.
Combating competition in the cookie market.
Responsibility: Dryden Press, produced for Instructional Technology in Marketing, Central Michigan University ; content advisors, Louis E. Boone, David L. Kurtz.

Abstract:

Case studies of marketing strategies. Each segment also includes career profiles of several executives in the company featured.

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