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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/19942584 Title: Contemporary marketing Author: Louis E Boone; David L Kurtz Publisher: Hinsdale, Ill. : Dryden Press, 1989. ISBN/ISSN: 0030297230 9780030297236 OCLC:19942584

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Contemporary marketing

Author:	Louis E Boone; David L Kurtz
Publisher:	Hinsdale, Ill. : Dryden Press, 1989.
Edition/Format:	VHS video : VHS tape Visual material : English : 6th edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Material Type:	Videorecording
Document Type:	Visual material
All Authors / Contributors:	Louis E Boone; David L Kurtz Find more information about:
ISBN:	0030297230 9780030297236
OCLC Number:	19942584
Notes:	Actual case studies to accompany the textbook of the same title.
Description:	5 videocassettes (VHS) : sd., col., with some b&w ; 1/2 in. + textbook.
Contents:	No. 1. The United States Army. -- Mitsubishi Motor Sales of America. -- Pizza Hop. -- The Disney Channel. -- No. 2. Kawasaki Motors Corp. -- Skyfox Corp. -- Irvine Co. -- Carushka. -- No. 3. Robert Mondavi. -- Yamaha Motorcycles. -- Look Good Calendar Co. -- Famous Amos. -- No. 4. Northern Produce Co./Mushrooms, Inc. -- West Ridge Mountaineering. -- Arrowhead Drinking Water Co. -- Apple Computer, Inc. -- No. 5. Chiat/Day. -- Lipton & Lawry's. -- Fluor Corp. -- Azure Seas.
Responsibility:	Louis E. Boone and David L. Kurtz.

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Linked Data

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