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Contemporary marketing

Author: Louis E Boone; David L Kurtz
Publisher: Hinsdale, Ill. : Dryden Press, 1989.
Edition/Format:   VHS video : VHS tape   Visual material : English : 6th edView all editions and formats
Database:WorldCat
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Louis E Boone; David L Kurtz
ISBN: 0030297230 9780030297236
OCLC Number: 19942584
Notes: Actual case studies to accompany the textbook of the same title.
Description: 5 videocassettes (VHS) : sd., col., with some b&w ; 1/2 in. + textbook.
Contents: No. 1. The United States Army. --
Mitsubishi Motor Sales of America. --
Pizza Hop. --
The Disney Channel. --
No. 2. Kawasaki Motors Corp. --
Skyfox Corp. --
Irvine Co. --
Carushka. --
No. 3. Robert Mondavi. --
Yamaha Motorcycles. --
Look Good Calendar Co. --
Famous Amos. --
No. 4. Northern Produce Co./Mushrooms, Inc. --
West Ridge Mountaineering. --
Arrowhead Drinking Water Co. --
Apple Computer, Inc. --
No. 5. Chiat/Day. --
Lipton & Lawry's. --
Fluor Corp. --
Azure Seas.
Responsibility: Louis E. Boone and David L. Kurtz.

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