skip to content
Contemporary marketing Preview this item
ClosePreview this item
Checking...

Contemporary marketing

Author: Louis E Boone; David L Kurtz
Publisher: Hinsdale, Ill. : Dryden Press, 1989.
Edition/Format:   VHS video : VHS tape   Visual material : English : 6th edView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Louis E Boone; David L Kurtz
ISBN: 0030297230 9780030297236
OCLC Number: 19942584
Notes: Actual case studies to accompany the textbook of the same title.
Description: 5 videocassettes (VHS) : sd., col., with some b&w ; 1/2 in. + textbook.
Contents: No. 1. The United States Army. --
Mitsubishi Motor Sales of America. --
Pizza Hop. --
The Disney Channel. --
No. 2. Kawasaki Motors Corp. --
Skyfox Corp. --
Irvine Co. --
Carushka. --
No. 3. Robert Mondavi. --
Yamaha Motorcycles. --
Look Good Calendar Co. --
Famous Amos. --
No. 4. Northern Produce Co./Mushrooms, Inc. --
West Ridge Mountaineering. --
Arrowhead Drinking Water Co. --
Apple Computer, Inc. --
No. 5. Chiat/Day. --
Lipton & Lawry's. --
Fluor Corp. --
Azure Seas.
Responsibility: Louis E. Boone and David L. Kurtz.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/19942584> # Contemporary marketing
    a schema:CreativeWork, bgn:VHS, schema:Movie ;
   library:oclcnum "19942584" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/2260915590#Place/hinsdale_ill> ; # Hinsdale, Ill.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/apple_computer_inc> ; # Apple Computer, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/arrowhead_drinking_water_company> ; # Arrowhead Drinking Water Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/mitsubishi_motor_sales_of_america> ; # Mitsubishi Motor Sales of America
   schema:about <http://dewey.info/class/658.8/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85148952> ; # Yamaha motorcycle
   schema:about <http://id.loc.gov/authorities/subjects/sh85081333> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/skyfox_corporation> ; # Skyfox Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/west_ridge_mountaineering> ; # West Ridge Mountaineering.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/chiat_day> ; # Chiat/Day.
   schema:about <http://viaf.org/viaf/123181434> ; # Robert Mondavi Winery.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/famous_amos_chocolate_chip_cookie_corporation> ; # Famous Amos Chocolate Chip Cookie Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/northern_produce_company> ; # Northern Produce Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/robert_mondavi_winery> ; # Robert Mondavi Winery
   schema:about <http://viaf.org/viaf/154849109> ; # S.S. Azure Seas (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/looking_good_calendar_company> ; # Looking Good Calendar Company.
   schema:about <http://viaf.org/viaf/312740256> ; # Disney Channel (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/flour_corporation> ; # Flour Corporation.
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/carushka> ; # Carushka.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/kawasaki_motors> ; # Kawasaki Motors.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/lipton_and_lawry_s> ; # Lipton and Lawry's.
   schema:about <http://viaf.org/viaf/124375298> ; # Famous Amos Chocolate Chip Cookie Corporation.
   schema:about <http://viaf.org/viaf/157183520> ; # Skyfox Corporation.
   schema:about <http://id.worldcat.org/fast/1182359> ; # Yamaha motorcycle
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/irvine_company> ; # Irvine Company
   schema:about <http://viaf.org/viaf/315533196> ; # Irvine Company.
   schema:about <http://viaf.org/viaf/160480674> ; # United States. Army.
   schema:about <http://viaf.org/viaf/129084147> ; # Mitsubishi Motor Sales of America.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/disney_channel_firm> ; # Disney Channel (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/pizza_hop> ; # Pizza Hop.
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/united_states_army> ; # United States. Army
   schema:about <http://experiment.worldcat.org/entity/work/data/2260915590#Organization/s_s_azure_seas_firm> ; # S.S. Azure Seas (Firm)
   schema:bookEdition "6th ed." ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/2260915590#Person/kurtz_david_l> ; # David L. Kurtz
   schema:creator <http://experiment.worldcat.org/entity/work/data/2260915590#Person/boone_louis_e> ; # Louis E. Boone
   schema:datePublished "1989" ;
   schema:description "No. 1. The United States Army. -- Mitsubishi Motor Sales of America. -- Pizza Hop. -- The Disney Channel. -- No. 2. Kawasaki Motors Corp. -- Skyfox Corp. -- Irvine Co. -- Carushka. -- No. 3. Robert Mondavi. -- Yamaha Motorcycles. -- Look Good Calendar Co. -- Famous Amos. -- No. 4. Northern Produce Co./Mushrooms, Inc. -- West Ridge Mountaineering. -- Arrowhead Drinking Water Co. -- Apple Computer, Inc. -- No. 5. Chiat/Day. -- Lipton & Lawry's. -- Fluor Corp. -- Azure Seas."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/2260915590> ;
   schema:inLanguage "en" ;
   schema:name "Contemporary marketing"@en ;
   schema:productID "19942584" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/19942584#PublicationEvent/hinsdale_ill_dryden_press_1989> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/2260915590#Agent/dryden_press> ; # Dryden Press
   schema:workExample <http://worldcat.org/isbn/9780030297236> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/19942584> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/arrowhead_drinking_water_company> # Arrowhead Drinking Water Company.
    a schema:Organization ;
   schema:name "Arrowhead Drinking Water Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/famous_amos_chocolate_chip_cookie_corporation> # Famous Amos Chocolate Chip Cookie Corporation
    a schema:Organization ;
   schema:name "Famous Amos Chocolate Chip Cookie Corporation" ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/looking_good_calendar_company> # Looking Good Calendar Company.
    a schema:Organization ;
   schema:name "Looking Good Calendar Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/mitsubishi_motor_sales_of_america> # Mitsubishi Motor Sales of America
    a schema:Organization ;
   schema:name "Mitsubishi Motor Sales of America" ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/northern_produce_company> # Northern Produce Company.
    a schema:Organization ;
   schema:name "Northern Produce Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/s_s_azure_seas_firm> # S.S. Azure Seas (Firm)
    a schema:Organization ;
   schema:name "S.S. Azure Seas (Firm)" ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Organization/west_ridge_mountaineering> # West Ridge Mountaineering.
    a schema:Organization ;
   schema:name "West Ridge Mountaineering." ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Person/boone_louis_e> # Louis E. Boone
    a schema:Person ;
   schema:familyName "Boone" ;
   schema:givenName "Louis E." ;
   schema:name "Louis E. Boone" ;
    .

<http://experiment.worldcat.org/entity/work/data/2260915590#Person/kurtz_david_l> # David L. Kurtz
    a schema:Person ;
   schema:familyName "Kurtz" ;
   schema:givenName "David L." ;
   schema:name "David L. Kurtz" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081333> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85148952> # Yamaha motorcycle
    a schema:Intangible ;
   schema:name "Yamaha motorcycle"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1182359> # Yamaha motorcycle
    a schema:Intangible ;
   schema:name "Yamaha motorcycle"@en ;
    .

<http://viaf.org/viaf/123181434> # Robert Mondavi Winery.
    a schema:Organization ;
   schema:name "Robert Mondavi Winery." ;
    .

<http://viaf.org/viaf/124375298> # Famous Amos Chocolate Chip Cookie Corporation.
    a schema:Organization ;
   schema:name "Famous Amos Chocolate Chip Cookie Corporation." ;
    .

<http://viaf.org/viaf/129084147> # Mitsubishi Motor Sales of America.
    a schema:Organization ;
   schema:name "Mitsubishi Motor Sales of America." ;
    .

<http://viaf.org/viaf/154849109> # S.S. Azure Seas (Firm)
    a schema:Organization ;
   schema:name "S.S. Azure Seas (Firm)" ;
    .

<http://viaf.org/viaf/157183520> # Skyfox Corporation.
    a schema:Organization ;
   schema:name "Skyfox Corporation." ;
    .

<http://viaf.org/viaf/160480674> # United States. Army.
    a schema:Organization ;
   schema:name "United States. Army." ;
    .

<http://viaf.org/viaf/312740256> # Disney Channel (Firm)
    a schema:Organization ;
   schema:name "Disney Channel (Firm)" ;
    .

<http://viaf.org/viaf/315533196> # Irvine Company.
    a schema:Organization ;
   schema:name "Irvine Company." ;
    .

<http://worldcat.org/isbn/9780030297236>
    a schema:ProductModel ;
   schema:isbn "0030297230" ;
   schema:isbn "9780030297236" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.