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Contemporary marketing

Author: Louis E Boone; David L Kurtz
Publisher: Chicago : Dryden Press, ©1986.
Series: Dryden Press series in marketing.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Louis E Boone; David L Kurtz
ISBN: 0030031893 9780030031892 0030030893 9780030030895 0030030897
OCLC Number: 11840555
Description: xxxviii, 578, [40] : illustrations (some color) ; 27 cm.
Series Title: Dryden Press series in marketing.
Responsibility: Louis E. Boone, David L. Kurtz.

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