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Contemporary marketing

Author: Louis E Boone; David L Kurtz
Publisher: Mason, Ohio : Thomson South-Western, ©2004.
Edition/Format:   Print book : English : 11th edView all editions and formats
Summary:

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of  Read more...

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Document Type: Book
All Authors / Contributors: Louis E Boone; David L Kurtz
ISBN: 0324185103 9780324185102 0324192134 9780324192131 0324192142 9780324192148 0324192150 9780324192155 0324221924 9780324221923 0324236050 9780324236057
OCLC Number: 53701267
Notes: Includes indexes.
Description: 1 volume (various pagings) : color illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contents: (Part 1) Designing customer-oriented marketing strategies --(Part 2) Managing technology and information to achieve marketing success --(Part 3) Market segmentation and customer behavior --
(Part 4) Product strategy --
(Part 5) Pricing strategy --
(Part 6) Distribution strategy --
(Part 7) Promotional strategy. Audio chapter reviews: Disc 1 (Part 1) --
Disc 2 (Parts 2-3) --
Disc 3 (Parts 4-5) --
Disc 4 (Parts 6-7).
Other Titles: Contemporary marketing 11e
Responsibility: Louis E. Boone, David L. Kurtz.

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