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Contemporary radio programming strategies

Author: David T MacFarland
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Series: Communication textbook series., Broadcasting.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
MacFarland, David T.
Contemporary radio programming strategies.
Hillsdale, N.J. : L. Erlbaum Associates, 1990
(OCoLC)555807690
Document Type: Book
All Authors / Contributors: David T MacFarland
ISBN: 0805806644 9780805806649 0805806652 9780805806656
OCLC Number: 19975548
Description: xiv, 211 pages : illustrations ; 25 cm.
Contents: Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Format Structure and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. The Appeals of Radio Music. Music Moods Research. The Components of a Mood-Evoking Music Progression. Factors in MOST -- Mood-Oriented Selection Testing. Factors in MEMO -- Mood-Evoking Music Order. Toward MERIT.
Series Title: Communication textbook series., Broadcasting.
Responsibility: David T. MacFarland.
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