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Contemporary strategy analysis : concepts, techniques, applications

Author: Robert M Grant
Publisher: Cambridge, Mass., USA : Blackwell, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Offering a global perspective and a analytic and diagnostic approach, Grant provides coverage of industry analysis and competitive advantage. Third revised edition.

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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert M Grant
ISBN: 1557862427 9781557862426 1557862435 9781557862433
OCLC Number: 21522073
Description: x, 394 pages : illustrations ; 26 cm
Contents: The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s.
Responsibility: Robert M. Grant.

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