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Contemporary strategy analysis

Author: Robert M Grant
Publisher: Malden, MA : Blackwell Pub., 2008.
Edition/Format:   Print book : English : 6th edView all editions and formats
Database:WorldCat
Summary:
"The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert M Grant
ISBN: 9781405163088 1405163089 9781405163095 1405163097
OCLC Number: 81150506
Description: xiii, 482 pages : illustrations ; 25 cm
Contents: 1. The concept of strategy --
2. Goals, values, and performance --
3. Industry analysis : the fundamentals --
4. Further topics in industry and competitive analysis --
5. Analyzing resources and capabilities --
6. Organization structure and management systems --
7. The nature and sources of competitive advantage --
8. Cost advantage --
9. Differentiation advantage --
10. Industry evolution and strategic change --
11. Technology-based industries and the management of innovation --
12. Competitive advantage in mature industries --
13. Vertical integration and the scope of the firm --
14. Global strategies and the multinational corporation --
15. Diversification strategy --
16. Managing the multibusiness corporation --
17. Current trends in strategic management.
Responsibility: Robert M. Grant.
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Abstract:

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core  Read more...

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"Robert Grant's "Contemporary Strategy Analysis 6e" is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight Read more...

 
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