skip to content
Content Chemistry : an Illustrated Handbook for Content Marketing. Preview this item
ClosePreview this item
Checking...

Content Chemistry : an Illustrated Handbook for Content Marketing.

Author: Andy Crestodina
Publisher: Chicago : Orbit Media Studios, Inc, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Crestodina, Andy.
Content Chemistry : An Illustrated Handbook for Content Marketing.
Chicago : Orbit Media Studios, Inc, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andy Crestodina
ISBN: 9780988336445 0988336448
OCLC Number: 893332988
Description: 1 online resource (225 pages)
Contents: Cover; Title Page; Copyright; Contents; Introduction; Welcome to Content Chemistry; Who this Book is for; How to Use this Book: Experiment and Measure; What is Content Marketing?; The Evolution of Marketing; Content Marketing vs. Advertising; Web Strategy and Website Roi; Case Study: Libby's Laboratory Services; What You'll Need; Part One: Lecture; Traffic Sources; Search Engine Optimization (Seo); Social Media Marketing; Email Marketing; Conversions; Types of Conversions; Conversion Factors; Measure ... ; ... and Improve; Special Section: Mobile; Part Two: Lab; Content. Atomize Your Content: The Periodic Table of ContentContent Development: How to Write; Keyphrase Research; Article Checklist; Google Authorship: How to Get Your Picture in Google Search Results; Sample Article; Content Quality; Promotion; Email Marketing; Social Promotion; Guest Blogging; Inspiration: Content Genesis; Idea Templates and Headline Hacks; Interviews; Write for Each Stage in the Conversion Funnel; Follow the Leader; Attend Events; Look in Your Outbox; Conclusion; Persist; Fear Not; Have Fun!; Resources.

Abstract:

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/893332988> # Content Chemistry : an Illustrated Handbook for Content Marketing.
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "893332988" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   schema:about <http://experiment.worldcat.org/entity/work/data/1183014101#Topic/internet_marketing> ; # Internet marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1183014101#Topic/computers_web_general> ; # COMPUTERS--Web--General
   schema:about <http://dewey.info/class/658.872/> ;
   schema:bookFormat schema:EBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/1183014101#Person/crestodina_andy> ; # Andy Crestodina
   schema:datePublished "2014" ;
   schema:description "Cover; Title Page; Copyright; Contents; Introduction; Welcome to Content Chemistry; Who this Book is for; How to Use this Book: Experiment and Measure; What is Content Marketing?; The Evolution of Marketing; Content Marketing vs. Advertising; Web Strategy and Website Roi; Case Study: Libby's Laboratory Services; What You'll Need; Part One: Lecture; Traffic Sources; Search Engine Optimization (Seo); Social Media Marketing; Email Marketing; Conversions; Types of Conversions; Conversion Factors; Measure ... ; ... and Improve; Special Section: Mobile; Part Two: Lab; Content."@en ;
   schema:description "The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1183014101> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/1183014101#CreativeWork/content_chemistry_an_illustrated_handbook_for_content_marketing> ;
   schema:name "Content Chemistry : an Illustrated Handbook for Content Marketing."@en ;
   schema:productID "893332988" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/893332988#PublicationEvent/chicago_orbit_media_studios_inc_2014> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1183014101#Agent/orbit_media_studios_inc> ; # Orbit Media Studios, Inc
   schema:url <https://samples.overdrive.com/content-chemistry-5d267f?.epub-sample.overdrive.com> ;
   schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1813904> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1813904> ;
   schema:url <http://www.freading.com/ebooks/details/r:download/ODc2MDE2ODc=> ;
   schema:url <https://www.overdrive.com/search?q=5D267F4B-F900-4892-90C2-1D90CF4D6DB1> ;
   schema:workExample <http://worldcat.org/isbn/9780988336445> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/893332988> ;
    .


Related Entities

<http://dbpedia.org/resource/Chicago> # Chicago
    a schema:Place ;
   schema:name "Chicago" ;
    .

<http://experiment.worldcat.org/entity/work/data/1183014101#Agent/orbit_media_studios_inc> # Orbit Media Studios, Inc
    a bgn:Agent ;
   schema:name "Orbit Media Studios, Inc" ;
    .

<http://experiment.worldcat.org/entity/work/data/1183014101#Person/crestodina_andy> # Andy Crestodina
    a schema:Person ;
   schema:familyName "Crestodina" ;
   schema:givenName "Andy" ;
   schema:name "Andy Crestodina" ;
    .

<http://experiment.worldcat.org/entity/work/data/1183014101#Topic/computers_web_general> # COMPUTERS--Web--General
    a schema:Intangible ;
   schema:name "COMPUTERS--Web--General"@en ;
    .

<http://worldcat.org/entity/work/data/1183014101#CreativeWork/content_chemistry_an_illustrated_handbook_for_content_marketing>
    a schema:CreativeWork ;
   rdfs:label "Content Chemistry : An Illustrated Handbook for Content Marketing." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/893332988> ; # Content Chemistry : an Illustrated Handbook for Content Marketing.
    .

<http://worldcat.org/isbn/9780988336445>
    a schema:ProductModel ;
   schema:isbn "0988336448" ;
   schema:isbn "9780988336445" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.