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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Author: Ann Handley; C C Chapman
Publisher: Hoboken, N.J. : Wiley, ©2011.
Series: New rules of social media series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
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Document Type: Book
All Authors / Contributors: Ann Handley; C C Chapman
ISBN: 9780470648285 0470648287
OCLC Number: 635455491
Description: xxii, 282 pages : illustrations ; 24 cm.
Contents: The case for content --
The content rules --
Insight inspires originality: who do you want to attract? --
Who are you? --
Reimagine: don't recycle: anatomy of a content circle of life --
Share or solve; don't shill --
Stoke the campfire --
Create wings and roots --
The care and feeding of fans --
Attention B2B companies: This is the chapter you are looking for --
A blog as a hub of your online content --
If webinars are awesome marketing tools, why do most of them suck? --
The single biggest secret to creating a compelling customer success story (Formerly known as a case study) --
From dumpy to sexy: a FAQs makeover --
Video: show me a story --
Podcasting: Is this thing on? --
Photographs: the power of pictures --
Reynolds Golf Academy: Greensboro, Georgia --
The Cool Beans Group: Greensboro, North Carolina --
U.S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia --
AskPatty.com, Inc.: Thousand Oaks, California --
Kadient: Lowell, Massachusetts --
HubSpot: Cambridge, Massachusetts --
Kodak: Rochester, New York --
Boeing Company: Chicago, Illinois --
Indium Corporation: Clinton, New York --
PinkStinks: London, England --
This isn't goodbye, and a gift for you.
Series Title: New rules of social media series.
Responsibility: Ann Handley & C.C. Chapman.

Abstract:

How to create bold content that packs a punch for blogs, podcasts, websites and webinars to establish credibility and build a loyal customer base! Content Rules shows how you can create compelling  Read more...

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