přejít na obsah
Content strategy for mobile Náhled dokumentu
ZavřítNáhled dokumentu
Probíhá kontrola...

Content strategy for mobile

Autor Karen McGrane
Vydavatel: New York : A Book Apart, ©2012.
Edice: Book Apart (Series), no. 8.
Vydání/formát:   book_printbook : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need  Přečíst více...
Hodnocení:

(ještě nehodnoceno) 0 zobrazit recenze - Buďte první.

Předmětová hesla:
Více podobných

 

Vyhledat exemplář v knihovně

&AllPage.SpinnerRetrieving; Vyhledávání knihoven, které vlastní tento dokument...

Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Karen McGrane
ISBN: 9781937557089 1937557081
OCLC číslo: 819338140
Popis: 167 pages : color illustrations ; 22 cm.
Obsahy: Your content, now mobile --
Content before platform --
Adaptive content --
Strategy and planning --
Writing and editing --
Information architecture --
People and process.
Název edice: Book Apart (Series), no. 8.
Odpovědnost: Karen McGrane.

Anotace:

You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description.

Recenze

Recenze vložené uživatelem
Nahrávání recenzí GoodReads...
Přebírání recenzí DOGO books...

Štítky

Buďte první.
Potvrdit tento požadavek

Tento dokument jste si již vyžádali. Prosím vyberte Ok pokud chcete přesto v žádance pokračovat.

Propojená data


Primary Entity

<http://www.worldcat.org/oclc/819338140> # Content strategy for mobile
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "819338140" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
   schema:about <http://dewey.info/class/005.72/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2007006251> ; # Smartphones
   schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/user_computer_interface> ; # User-Computer Interface
   schema:about <http://id.worldcat.org/fast/811707> ; # Application software--Development
   schema:about <http://id.worldcat.org/fast/876639> ; # Content analysis (Communication)
   schema:about <http://id.worldcat.org/fast/1173252> ; # Web sites--Design
   schema:about <http://id.worldcat.org/fast/963494> ; # Human-computer interaction
   schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/internet> ; # Internet
   schema:about <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
   schema:about <http://id.loc.gov/authorities/subjects/sh88003229> ; # Human-computer interaction
   schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/computers_handheld> ; # Computers, Handheld
   schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/mobile_computing_programming> ; # Mobile computing--Programming
   schema:about <http://id.worldcat.org/fast/1743652> ; # Smartphones
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2012" ;
   schema:creator <http://viaf.org/viaf/299552063> ; # Karen McGrane
   schema:datePublished "2012" ;
   schema:description "You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description."@en ;
   schema:description "Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1296560227> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> ; # A Book Apart : brief books for people who make websites ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> ; # Book Apart (Series) ;
   schema:name "Content strategy for mobile"@en ;
   schema:productID "819338140" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/819338140#PublicationEvent/new_york_a_book_apart_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1296560227#Agent/a_book_apart> ; # A Book Apart
   schema:workExample <http://worldcat.org/isbn/9781937557089> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/819338140> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> # A Book Apart : brief books for people who make websites ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
   schema:name "A Book Apart : brief books for people who make websites ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> # Book Apart (Series) ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
   schema:name "Book Apart (Series) ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/computers_handheld> # Computers, Handheld
    a schema:Intangible ;
   schema:name "Computers, Handheld"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/user_computer_interface> # User-Computer Interface
    a schema:Intangible ;
   schema:name "User-Computer Interface"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007006251> # Smartphones
    a schema:Intangible ;
   schema:name "Smartphones"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh88003229> # Human-computer interaction
    a schema:Intangible ;
   schema:name "Human-computer interaction"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh95009362> # Application software--Development
    a schema:Intangible ;
   schema:name "Application software--Development"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98000035> # Web sites--Design
    a schema:Intangible ;
   schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1173252> # Web sites--Design
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
   schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1743652> # Smartphones
    a schema:Intangible ;
   schema:name "Smartphones"@en ;
    .

<http://id.worldcat.org/fast/811707> # Application software--Development
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
   schema:name "Application software--Development"@en ;
    .

<http://id.worldcat.org/fast/876639> # Content analysis (Communication)
    a schema:Intangible ;
   schema:name "Content analysis (Communication)"@en ;
    .

<http://id.worldcat.org/fast/963494> # Human-computer interaction
    a schema:Intangible ;
   schema:name "Human-computer interaction"@en ;
    .

<http://viaf.org/viaf/299552063> # Karen McGrane
    a schema:Person ;
   schema:familyName "McGrane" ;
   schema:givenName "Karen" ;
   schema:name "Karen McGrane" ;
    .

<http://worldcat.org/isbn/9781937557089>
    a schema:ProductModel ;
   schema:isbn "1937557081" ;
   schema:isbn "9781937557089" ;
    .


Content-negotiable representations

Zavřít okno

Prosím přihlaste se do WorldCat 

Nemáte účet? Můžete si jednoduše vytvořit bezplatný účet.