omitir hasta el contenido
Content strategy for mobile Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Content strategy for mobile

Autor: Karen McGrane
Editorial: New York : A Book Apart, ©2012.
Serie: Book Apart (Series), no. 8.
Edición/Formato:   Libro impreso : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need  Leer más
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Tipo de documento Libro
Todos autores / colaboradores: Karen McGrane
ISBN: 9781937557089 1937557081
Número OCLC: 819338140
Descripción: 167 pages : color illustrations ; 22 cm.
Contenido: Your content, now mobile --
Content before platform --
Adaptive content --
Strategy and planning --
Writing and editing --
Information architecture --
People and process.
Título de la serie: Book Apart (Series), no. 8.
Responsabilidad: Karen McGrane.

Resumen:

You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description.

Reseñas

Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.
Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


Primary Entity

<http://www.worldcat.org/oclc/819338140> # Content strategy for mobile
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "819338140" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
    schema:about <http://dewey.info/class/005.72/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/user_computer_interface> ; # User-Computer Interface
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/smartphones> ; # Smartphones
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/human_computer_interaction> ; # Human-computer interaction
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/content_analysis_communication> ; # Content analysis (Communication)
    schema:about <http://id.worldcat.org/fast/876639> ; # Content analysis (Communication)
    schema:about <http://id.worldcat.org/fast/811707> ; # Application software--Development
    schema:about <http://id.worldcat.org/fast/1173252> ; # Web sites--Design
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/web_sites_design> ; # Web sites--Design
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/application_software_development> ; # Application software--Development
    schema:about <http://id.worldcat.org/fast/963494> ; # Human-computer interaction
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/internet> ; # Internet
    schema:about <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/computers_handheld> ; # Computers, Handheld
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/mobile_computing_programming> ; # Mobile computing--Programming
    schema:about <http://id.worldcat.org/fast/1743652> ; # Smartphones
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2012" ;
    schema:creator <http://viaf.org/viaf/299552063> ; # Karen McGrane
    schema:datePublished "2012" ;
    schema:description "You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description."@en ;
    schema:description "Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1296560227> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> ; # A Book Apart : brief books for people who make websites ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> ; # Book Apart (Series) ;
    schema:name "Content strategy for mobile"@en ;
    schema:productID "819338140" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/819338140#PublicationEvent/new_york_a_book_apart_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1296560227#Agent/a_book_apart> ; # A Book Apart
    schema:workExample <http://worldcat.org/isbn/9781937557089> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/819338140> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> # A Book Apart : brief books for people who make websites ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
    schema:name "A Book Apart : brief books for people who make websites ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> # Book Apart (Series) ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
    schema:name "Book Apart (Series) ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/application_software_development> # Application software--Development
    a schema:Intangible ;
    schema:name "Application software--Development"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/computers_handheld> # Computers, Handheld
    a schema:Intangible ;
    schema:name "Computers, Handheld"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/content_analysis_communication> # Content analysis (Communication)
    a schema:Intangible ;
    schema:name "Content analysis (Communication)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/human_computer_interaction> # Human-computer interaction
    a schema:Intangible ;
    schema:name "Human-computer interaction"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/user_computer_interface> # User-Computer Interface
    a schema:Intangible ;
    schema:name "User-Computer Interface"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Topic/web_sites_design> # Web sites--Design
    a schema:Intangible ;
    schema:name "Web sites--Design"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh95009362> # Application software--Development
    a schema:Intangible ;
    schema:name "Application software--Development"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98000035> # Web sites--Design
    a schema:Intangible ;
    schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1173252> # Web sites--Design
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
    schema:name "Web sites--Design"@en ;
    .

<http://id.worldcat.org/fast/1743652> # Smartphones
    a schema:Intangible ;
    schema:name "Smartphones"@en ;
    .

<http://id.worldcat.org/fast/811707> # Application software--Development
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
    schema:name "Application software--Development"@en ;
    .

<http://id.worldcat.org/fast/876639> # Content analysis (Communication)
    a schema:Intangible ;
    schema:name "Content analysis (Communication)"@en ;
    .

<http://id.worldcat.org/fast/963494> # Human-computer interaction
    a schema:Intangible ;
    schema:name "Human-computer interaction"@en ;
    .

<http://viaf.org/viaf/299552063> # Karen McGrane
    a schema:Person ;
    schema:familyName "McGrane" ;
    schema:givenName "Karen" ;
    schema:name "Karen McGrane" ;
    .

<http://worldcat.org/isbn/9781937557089>
    a schema:ProductModel ;
    schema:isbn "1937557081" ;
    schema:isbn "9781937557089" ;
    .


Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.