コンテンツへ移動
Content strategy for mobile 資料のプレビュー
閉じる資料のプレビュー
確認中…

Content strategy for mobile

著者: Karen McGrane
出版: New York : A Book Apart, ©2012.
シリーズ: Book Apart (Series), no. 8.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need  続きを読む
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ドキュメントの種類: 図書
すべての著者/寄与者: Karen McGrane
ISBN: 9781937557089 1937557081
OCLC No.: 819338140
物理形態: 167 p. : col. ill. ; 22 cm.
コンテンツ: Your content, now mobile --
Content before platform --
Adaptive content --
Strategy and planning --
Writing and editing --
Information architecture --
People and process.
シリーズタイトル: Book Apart (Series), no. 8.
責任者: Karen McGrane.

概要:

You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description.

レビュー

ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!
リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


Primary Entity

<http://www.worldcat.org/oclc/819338140> # Content strategy for mobile
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "819338140" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh95009362> ; # Application software--Development
    schema:about <http://id.loc.gov/authorities/subjects/sh2007006251> ; # Smartphones
    schema:about <http://id.worldcat.org/fast/811707> ; # Application software--Development
    schema:about <http://id.worldcat.org/fast/876639> ; # Content analysis (Communication)
    schema:about <http://id.worldcat.org/fast/1173252> ; # Web sites--Design
    schema:about <http://id.worldcat.org/fast/963494> ; # Human-computer interaction
    schema:about <http://id.loc.gov/authorities/subjects/sh98000035> ; # Web sites--Design
    schema:about <http://id.loc.gov/authorities/subjects/sh88003229> ; # Human-computer interaction
    schema:about <http://experiment.worldcat.org/entity/work/data/1296560227#Topic/mobile_computing_programming> ; # Mobile computing--Programming
    schema:about <http://id.worldcat.org/fast/1743652> ; # Smartphones
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2012" ;
    schema:creator <http://viaf.org/viaf/299552063> ; # Karen McGrane
    schema:datePublished "2012" ;
    schema:description "You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description." ;
    schema:description "Your content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process." ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1296560227> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> ; # A Book Apart : brief books for people who make websites ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> ; # Book Apart (Series) ;
    schema:name "Content strategy for mobile" ;
    schema:numberOfPages "167" ;
    schema:productID "819338140" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/819338140#PublicationEvent/new_york_a_book_apart_c2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1296560227#Agent/a_book_apart> ; # A Book Apart
    schema:workExample <http://worldcat.org/isbn/9781937557089> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/819338140> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/a_book_apart_brief_books_for_people_who_make_websites> # A Book Apart : brief books for people who make websites ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
    schema:name "A Book Apart : brief books for people who make websites ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/1296560227#Series/book_apart_series> # Book Apart (Series) ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/819338140> ; # Content strategy for mobile
    schema:name "Book Apart (Series) ;" ;
    .

<http://id.loc.gov/authorities/subjects/sh2007006251> # Smartphones
    a schema:Intangible ;
    schema:name "Smartphones" ;
    .

<http://id.loc.gov/authorities/subjects/sh88003229> # Human-computer interaction
    a schema:Intangible ;
    schema:name "Human-computer interaction" ;
    .

<http://id.loc.gov/authorities/subjects/sh95009362> # Application software--Development
    a schema:Intangible ;
    schema:name "Application software--Development" ;
    .

<http://id.loc.gov/authorities/subjects/sh98000035> # Web sites--Design
    a schema:Intangible ;
    schema:name "Web sites--Design" ;
    .

<http://id.worldcat.org/fast/1173252> # Web sites--Design
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh 98000035> ;
    schema:name "Web sites--Design" ;
    .

<http://id.worldcat.org/fast/1743652> # Smartphones
    a schema:Intangible ;
    schema:name "Smartphones" ;
    .

<http://id.worldcat.org/fast/811707> # Application software--Development
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh 95009362> ;
    schema:name "Application software--Development" ;
    .

<http://id.worldcat.org/fast/876639> # Content analysis (Communication)
    a schema:Intangible ;
    schema:name "Content analysis (Communication)" ;
    .

<http://id.worldcat.org/fast/963494> # Human-computer interaction
    a schema:Intangible ;
    schema:name "Human-computer interaction" ;
    .

<http://viaf.org/viaf/299552063> # Karen McGrane
    a schema:Person ;
    schema:familyName "McGrane" ;
    schema:givenName "Karen" ;
    schema:name "Karen McGrane" ;
    .

<http://worldcat.org/isbn/9781937557089>
    a schema:ProductModel ;
    schema:isbn "1937557081" ;
    schema:isbn "9781937557089" ;
    .


Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.