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Content strategy for mobile

作者: Karen McGrane
出版商: New York : A Book Apart, ©2012.
叢書: Book Apart (Series), no. 8.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need  再讀一些...
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文件類型: 圖書
所有的作者/貢獻者: Karen McGrane
ISBN: 9781937557089 1937557081
OCLC系統控制編碼: 819338140
描述: 167 p. : col. ill. ; 22 cm.
内容: Your content, now mobile --
Content before platform --
Adaptive content --
Strategy and planning --
Writing and editing --
Information architecture --
People and process.
叢書名: Book Apart (Series), no. 8.
責任: Karen McGrane.

摘要:

You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description.

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