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Content strategy for the Web

Verfasser/in: Kristina Halvorson
Verlag: Berkeley, CA : New Riders, ©2010.
Serien: Voices that matter.
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Dokumenttyp: Buch
Alle Autoren: Kristina Halvorson
ISBN: 9780321620064 0321620062
OCLC-Nummer: 403417363
Beschreibung: xi, 181 pages : illustrations ; 23 cm.
Inhalt: Learn --
Solution --
Problem --
Discipline --
Plan --
Audit --
Analysis --
Strategy --
Create --
Workflow --
Writing --
Delivery --
Govern --
Measurement --
Maintenance --
Paradigm.
Serientitel: Voices that matter.
Verfasserangabe: Kristina Halvorson.

Abstract:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Weiterlesen…

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