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Content strategy for the Web

Autore: Kristina Halvorson
Editore: Berkeley, CA : New Riders, ©2010.
Serie: Voices that matter.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Tipo documento: Book
Tutti gli autori / Collaboratori: Kristina Halvorson
ISBN: 9780321620064 0321620062
Numero OCLC: 403417363
Descrizione: xi, 181 pages : illustrations ; 23 cm.
Contenuti: Learn --
Solution --
Problem --
Discipline --
Plan --
Audit --
Analysis --
Strategy --
Create --
Workflow --
Writing --
Delivery --
Govern --
Measurement --
Maintenance --
Paradigm.
Titolo della serie: Voices that matter.
Responsabilità: Kristina Halvorson.

Abstract:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Per saperne di più…

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