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Content strategy for the Web

Autore: Kristina Halvorson
Editore: Berkeley, CA : New Riders, ©2010.
Serie: Voices that matter.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Tipo documento: Book
Tutti gli autori / Collaboratori: Kristina Halvorson
ISBN: 9780321620064 0321620062
Numero OCLC: 403417363
Descrizione: xi, 181 p. : ill. ; 23 cm.
Contenuti: [Part 1] Learn --
1. Solution: fix your content, starting now --
2. Problem: why does web content mostly suck? --
3. Discipline: content strategy's time has come --
[Part 2] Plan --
4. Audit: take a close-up look at your current content --
5. Analysis: explore your content's ecosystems --
6. Strategy: make informed, achievable recommendations --
[Part 3] Create --
7. Workflow: make a plan for how content will happen --
8. Writing: web content is not copywriting --
9. Delivery: start with the content, not the tools or channels --
[Part 4] Govern --
10. Measurement: data can make the case for better content --
11. Maintenance: your content will never take care of itself --
12. Paradigm: better content starts with you.
Titolo della serie: Voices that matter.
Responsabilità: Kristina Halvorson.

Abstract:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Per saperne di più…

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