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Content strategy for the Web

著者: Kristina Halvorson
出版: Berkeley, CA : New Riders, ©2010.
シリーズ: Voices that matter.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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ドキュメントの種類: 図書
すべての著者/寄与者: Kristina Halvorson
ISBN: 9780321620064 0321620062
OCLC No.: 403417363
物理形態: xi, 181 pages : illustrations ; 23 cm.
コンテンツ: Learn --
Solution --
Problem --
Discipline --
Plan --
Audit --
Analysis --
Strategy --
Create --
Workflow --
Writing --
Delivery --
Govern --
Measurement --
Maintenance --
Paradigm.
シリーズタイトル: Voices that matter.
責任者: Kristina Halvorson.

概要:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  続きを読む

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