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Content strategy for the Web

Auteur: Kristina Halvorson
Uitgever: Berkeley, CA : New Riders, ©2010.
Serie: Voices that matter.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Details

Soort document: Boek
Alle auteurs / medewerkers: Kristina Halvorson
ISBN: 9780321620064 0321620062
OCLC-nummer: 403417363
Beschrijving: xi, 181 pages : illustrations ; 23 cm.
Inhoud: Learn --
Solution --
Problem --
Discipline --
Plan --
Audit --
Analysis --
Strategy --
Create --
Workflow --
Writing --
Delivery --
Govern --
Measurement --
Maintenance --
Paradigm.
Serietitel: Voices that matter.
Verantwoordelijkheid: Kristina Halvorson.

Fragment:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Meer lezen...

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