doorgaan naar inhoud
Content strategy for the Web Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Content strategy for the Web

Auteur: Kristina Halvorson
Uitgever: Berkeley, CA : New Riders, ©2010.
Serie: Voices that matter.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Soort document: Boek
Alle auteurs / medewerkers: Kristina Halvorson
ISBN: 9780321620064 0321620062
OCLC-nummer: 403417363
Beschrijving: xi, 181 pages : illustrations ; 23 cm.
Inhoud: [Part 1] Learn --
1. Solution: fix your content, starting now --
2. Problem: why does web content mostly suck? --
3. Discipline: content strategy's time has come --
[Part 2] Plan --
4. Audit: take a close-up look at your current content --
5. Analysis: explore your content's ecosystems --
6. Strategy: make informed, achievable recommendations --
[Part 3] Create --
7. Workflow: make a plan for how content will happen --
8. Writing: web content is not copywriting --
9. Delivery: start with the content, not the tools or channels --
[Part 4] Govern --
10. Measurement: data can make the case for better content --
11. Maintenance: your content will never take care of itself --
12. Paradigm: better content starts with you.
Serietitel: Voices that matter.
Verantwoordelijkheid: Kristina Halvorson.

Fragment:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Meer lezen...

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

Alle gebruiker-tags (2)

De meest populaire tags bekijken als: Tag-list | Tag-wolk

Vergelijkbare items

Verwante onderwerpen:(4)

Gebruiker-lijsten met dit item (3)

Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


Primary Entity

<http://www.worldcat.org/oclc/403417363> # Content strategy for the Web
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "403417363" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/289884345#Place/berkeley_ca> ; # Berkeley, CA
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/289884345#Topic/webbdesign> ; # Webbdesign
   schema:about <http://id.worldcat.org/fast/1173243> ; # Web site development
   schema:about <http://id.loc.gov/authorities/subjects/sh98004795> ; # Web site development
   schema:about <http://dewey.info/class/006.76068/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/289884345#Topic/web_sites_design> ; # Web sites--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/289884345#Topic/web_site_development_management> ; # Web site development--Management
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2010" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/289884345#Person/halvorson_kristina> ; # Kristina Halvorson
   schema:datePublished "2010" ;
   schema:description "[Part 1] Learn -- 1. Solution: fix your content, starting now -- 2. Problem: why does web content mostly suck? -- 3. Discipline: content strategy's time has come -- [Part 2] Plan -- 4. Audit: take a close-up look at your current content -- 5. Analysis: explore your content's ecosystems -- 6. Strategy: make informed, achievable recommendations -- [Part 3] Create -- 7. Workflow: make a plan for how content will happen -- 8. Writing: web content is not copywriting -- 9. Delivery: start with the content, not the tools or channels -- [Part 4] Govern -- 10. Measurement: data can make the case for better content -- 11. Maintenance: your content will never take care of itself -- 12. Paradigm: better content starts with you."@en ;
   schema:description "Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/289884345> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/289884345#Series/voices_that_matter> ; # Voices that matter.
   schema:name "Content strategy for the Web"@en ;
   schema:productID "403417363" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/403417363#PublicationEvent/berkeley_ca_new_riders_2010> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/289884345#Agent/new_riders> ; # New Riders
   schema:workExample <http://worldcat.org/isbn/9780321620064> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA959035> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/403417363> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/289884345#Person/halvorson_kristina> # Kristina Halvorson
    a schema:Person ;
   schema:familyName "Halvorson" ;
   schema:givenName "Kristina" ;
   schema:name "Kristina Halvorson" ;
    .

<http://experiment.worldcat.org/entity/work/data/289884345#Series/voices_that_matter> # Voices that matter.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/403417363> ; # Content strategy for the Web
   schema:name "Voices that matter." ;
   schema:name "Voices that matter" ;
    .

<http://experiment.worldcat.org/entity/work/data/289884345#Topic/web_site_development_management> # Web site development--Management
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh98004795> ; # Web site development
   schema:name "Web site development--Management"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98004795> # Web site development
    a schema:Intangible ;
   schema:name "Web site development"@en ;
    .

<http://id.worldcat.org/fast/1173243> # Web site development
    a schema:Intangible ;
   schema:name "Web site development"@en ;
    .

<http://worldcat.org/isbn/9780321620064>
    a schema:ProductModel ;
   schema:isbn "0321620062" ;
   schema:isbn "9780321620064" ;
    .


Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.