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Content strategy for the Web

Autor: Kristina Halvorson
Editora: Berkeley, CA : New Riders, ©2010.
Séries: Voices that matter.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Kristina Halvorson
ISBN: 9780321620064 0321620062
Número OCLC: 403417363
Descrição: xi, 181 pages : illustrations ; 23 cm.
Conteúdos: Learn --
Solution --
Problem --
Discipline --
Plan --
Audit --
Analysis --
Strategy --
Create --
Workflow --
Writing --
Delivery --
Govern --
Measurement --
Maintenance --
Paradigm.
Título da Série: Voices that matter.
Responsabilidade: Kristina Halvorson.

Resumo:

A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge to plan for and implement a successful online content  Ler mais...

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