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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action

Author: Gordon Foxall
Publisher: London : Taylor and Francis, 2017.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gordon Foxall
ISBN: 9781315772103 1315772108
OCLC Number: 1002207078
Description: 1 online resource : text file, PDF
Contents: ""Cover""; ""Half Title""; ""Title Page""; ""Copyright Page""; ""Table of contents""; ""List of Figures""; ""List of Tables""; ""Preface""; ""Acknowledgments""; ""1 A progressive research program""; ""From consumer behavior to consumer action""; ""A model of consumer-situation""; ""Consumer behavior setting scope""; ""Pattern of reinforcement and operant classes of consumer behavior""; ""Notes""; ""2 Consumer action""; ""Intentional behaviorism""; ""A summary of the fundamentals""; ""A little more detail""; ""An action perspective""; ""Bifurcating consumer activity""; ""Consumer choice"" ""A degree of akrasia""""Consumer decisions in temporal perspective""; ""Theoretical minimalism""; ""Hyperbolic discounting""; ""Behavior change""; ""Psychological explanation""; ""The intentional consumer-situation""; ""Notes""; ""3 Perceptual contingency-representation""; ""Knowledge by acquaintance and knowledge by description""; ""Perceptual experience""; ""Basic considerations""; ""Direction of fit""; ""Theory-ladenness""; ""Modularity""; ""The meaning of modularity""; ""Kinds of modularity""; ""Representation""; ""Representing the contingencies""; ""Types of representational system"" ""Requirements of perceptual contingency-representation""""The concept itself""; ""What perceptual contingency-representation represents""; ""What kind of representation is perceptual contingency-representation?""; ""Distinguishing perceptual contingency-representation""; ""A comparison with pragmatic representation""; ""Clarifying perceptual contingency-representation""; ""Notes""; ""4 Refining perceptual contingency-representation""; ""Emotion as perceptual contingency-representation""; ""Understanding emotion""; ""Basic emotions""; ""Emotion and contingency"" ""Emotional response in behavioral perspective""""Emotion and contingency-sensitivity""; ""Perceptual contingency-representation and the nature of action""; ""Success semantics""; ""Ramseyâ#x80;#x99;s claim""; ""Pragmatic representation and success semantics""; ""The empirical availability of pragmatic representations""; ""Distinguishing perceptions from beliefs""; ""Empirical availability""; ""Stated and manifest content""; ""Contingency-representation revisited""; ""The indispensability of belief""; ""A priori statement of mental antecedents""; ""The generation of testable beliefs and perceptions"" ""5 The intentional consumer-situation""""Psychological explanation I: Intentional interpretation""; ""Psychoanalytical tools for intentional interpretation""; ""Primary and secondary mentation""; ""Psychological rationality in psychoanalytical perspective""; ""Beliefs-proper, fantasies, and neurotic beliefs""; ""Additional propositional attitudes for intentional interpretation""; ""Creating the intentional consumer-situation""; ""Step 1: The identification of action""; ""Step 2: The ascription of conation""; ""Step 3: The ascription of perceptual contingency-representation""
Responsibility: Gordon Foxall.

Abstract:

"Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research.?????The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place."--Provided by publisher.

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