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Con/texts of persuasion

Author: Beatriz Penas; Micaela Muñoz; Marta Conejero
Publisher: Kassel : Edition Reichenberger, 2011.
Series: Problemata literaria, 69.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Con/Texts of Persuasion is a path-breaking multidisciplinary body of essays devoted to exploring how discourse--literary, but also political, religious, commercial and philosophical--draws on strategies from linguistics, pragmatics, argumentation theory, rhetoric and hermeneutics, not merely to communicate, but to induce recipients to think or to act differently than they might have otherwise. Persuasion is  Read more...
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Additional Physical Format: Online version:
Con/texts of persuasion.
Kassel : Edition Reichenberger, 2011
(OCoLC)742669456
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Beatriz Penas; Micaela Muñoz; Marta Conejero
ISBN: 9783937734811 3937734813
OCLC Number: 706458854
Description: viii, 282 pages ; 21 cm.
Series Title: Problemata literaria, 69.
Other Titles: Contexts of persuasion
Texts of persuasion
Responsibility: Beatriz Penas Ibáñez, Micaela Muñoz and Marta Conejero (eds.).
More information:

Abstract:

"Con/Texts of Persuasion is a path-breaking multidisciplinary body of essays devoted to exploring how discourse--literary, but also political, religious, commercial and philosophical--draws on strategies from linguistics, pragmatics, argumentation theory, rhetoric and hermeneutics, not merely to communicate, but to induce recipients to think or to act differently than they might have otherwise. Persuasion is context- and culture-bound, a dialogue-friendly rhetoric in the hermeneutics of understanding (Gadamer) whose negation, manipulation, can serve the ends of propaganda ("Bend Sinister"); but it is also a vehicle for circumventing censure (burlesque) or for providing oratory with intertextual resonance ("I have a dream"). An appeal to emotions, values and subjectivity, persuasion can "immerse" the reader in a fictional world or it can result from the "phonosemantic" strategies of poetry and advertising. And the ways of persuasion can extend to the situatedness of interpretive context in critical discourse in its ideologically consonant vs. dissonant modes. An invaluable collection for anyone with an interest in the persuasive powers of textual communication."--Page 4 of cover.

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