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The conversational firm : rethinking bureaucracy in the age of social media

Author: Catherine Turco
Publisher: New York : Columbia University Press, [2016]
Series: The middle range
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a  Read more...
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Genre/Form: Livres numériques
Additional Physical Format: Version imprimée:
Turco, Catherine.
Conversational firm.
New York : Columbia University Press, ©2016
(DLC) 2016002045
(OCoLC)947816793
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Turco
ISBN: 9780231541954 0231541953
OCLC Number: 974786923
Awards: Commended for George R. Terry Book Award 2017
Description: 1 ressource en ligne (270 pages).
Contents: Preface --
Introduction --
The social revolution --
Open communication --
Open control --
Openness controls --
Open culture --
A conversation about bureaucracy --
Conversational spaces --
The conversational firm : implications for theory --
The future of the conversational firm --
Methodological appendix --
Acknowledgements --
References --
Index.
Series Title: The middle range
Responsibility: Catherine Turco.

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How social media is changing the corporate world  Read more...

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Will twenty-first-century social media technologies finally liberate organizations from stifling bureaucratic hierarchies? After spending ten months closely observing a software firm, Catherine J. Read more...

 
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