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The copy workshop workbook

Author: Bruce Bendinger
Publisher: Chicago, Ill. : Copy Workshop, ©2009.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Bruce Bendinger
ISBN: 9781887229395 1887229396
OCLC Number: 433627573
Notes: Includes index.
Description: 478 pages : illustrations ; 24 cm
Contents: Introduction 1: History Advertising Ages 2: Current Events 3: Biology: Two Brains Are Better Than One 4: Psychology: How to have an idea 5: Philosophy : Zen Copywriting 6: Art Director Appreciation 7: How to Copywrite 8: Discovering The Objective 9: Strategy 10: How To Write A Strategy 11: Selling Ideas 12: Sales Power 13: How To Write With Style 14: Typing & Typography 15: Print Principles 16: Sound Advice For Radio 17: HA! A Quick Course In Comedy 18: Promothink 19: Good PR 20: The Direct Approach 21: Tune In To TV 22: Types of T V 23: TV Production 24 : Tell The truth 25: Problems & Common Cents 26: Building Your Book 27: Team Creativity 28: Campaigns 29: Next Steps 30: Words Glossary Index
Responsibility: Bruce Bendinger.

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