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Copycats : how smart companies use imitation to gain a strategic edge

Author: Oded Shenkar
Publisher: Boston, Mass. : Harvard Business Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.
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Document Type: Book
All Authors / Contributors: Oded Shenkar
ISBN: 9781422126738 1422126730
OCLC Number: 436026621
Description: 241 pages ; 22 cm
Contents: Fat copycats --
The science and art of imitation --
The age of imitation --
The imitators --
Imitation capabilities and processes --
Imitation strategies --
The imovation challenge.
Responsibility: Oded Shenkar.

Abstract:

In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or  Read more...

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"a new provocative book..." -- Forbes.com

 
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