skip to content
Copywriting : successful writing for design, advertising, and marketing Preview this item
ClosePreview this item
Checking...

Copywriting : successful writing for design, advertising, and marketing

Author: Mark Shaw
Publisher: London : Laurence King Publishing, 2012.
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Summary:
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Shaw, Mark, 1965-
Copywriting.
London : Laurence King Publishing, 2012
(OCoLC)798410679
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Shaw
ISBN: 1780671628 9781780671628
OCLC Number: 823041955
Notes: Previous edition: 2009.
Description: 1 online resource (240 pages) : illustrations (chiefly color)
Contents: Getting to grips with copywriting --
The art of writing great copy --
Writing for brand and marketing --
Writing for advertising and direct marketing --
Writing for retailing and products --
Writing for company magazines, newsletters, and internal communications --
Writing for catalogs --
Writing for the digital environment --
Glossary.
Responsibility: Mark Shaw.

Abstract:

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/823041955> # Copywriting : successful writing for design, advertising, and marketing
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "823041955" ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'https://ebookcentral.proquest.com/lib/unt/detail.action?docID=1876142";'" ;
    schema:about <http://id.worldcat.org/fast/797842> ; # Advertising copy
    schema:about <http://experiment.worldcat.org/entity/work/data/896865119#Topic/language_arts_&_disciplines_composition_&_creative_writing> ; # LANGUAGE ARTS & DISCIPLINES--Composition & Creative Writing
    schema:about <http://experiment.worldcat.org/entity/work/data/896865119#Topic/reference_writing_skills> ; # REFERENCE--Writing Skills
    schema:about <http://experiment.worldcat.org/entity/work/data/896865119#Topic/language_arts_&_disciplines_rhetoric> ; # LANGUAGE ARTS & DISCIPLINES--Rhetoric
    schema:about <http://id.worldcat.org/fast/842936> ; # Business writing
    schema:about <http://dewey.info/class/808.0666591/e23/> ;
    schema:bookEdition "Second edition." ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://viaf.org/viaf/88469885> ; # Mark Shaw
    schema:datePublished "2012" ;
    schema:description ""Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website."@en ;
    schema:description "Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/896865119> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/798410679> ;
    schema:name "Copywriting : successful writing for design, advertising, and marketing"@en ;
    schema:productID "823041955" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/823041955#PublicationEvent/london_laurence_king_publishing_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/896865119#Agent/laurence_king_publishing> ; # Laurence King Publishing
    schema:url <http://ebookcentral.proquest.com/lib/norquest-ebooks/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=1876142> ;
    schema:url <http://proquest.tech.safaribooksonline.de/9781780670003> ;
    schema:url <http://site.ebrary.com/lib/aunigeria/Doc?id=10641953> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/northernlakes-ebooks/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/columbia/detail.action?docID=1876142> ;
    schema:url <https://ebookcentral.proquest.com/lib/ucm/detail.action?docID=1876142> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926159> ;
    schema:url <http://0-ebookcentral.proquest.com.librarycatalog.vts.edu/lib/vtu/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=1876142> ;
    schema:url <https://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=1876142> ;
    schema:url <http://gold.worcester.edu/login?url=http://site.ebrary.com/lib/worcesteruniv/Doc?id=10641953> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=926159> ;
    schema:url <http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=1876142> ;
    schema:url <https://ebookcentral.proquest.com/lib/uvic/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=1876142> ;
    schema:url "https://ebookcentral.proquest.com/lib/unt/detail.action?docID=1876142";" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e020mna&AN=926159> ;
    schema:url <http://proquest.safaribooksonline.com/9781780670003> ;
    schema:url <https://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=1876142> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=926159> ;
    schema:url <http://0-search.ebscohost.com.librarycatalog.vts.edu/login.aspx?direct=true&scope=site&db=nlebk&AN=926159> ;
    schema:url <https://ebookcentral.proquest.com/lib/ben/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/warw/detail.action?docID=1876142> ;
    schema:url <http://ebookcentral.proquest.com/lib/oldscollege/detail.action?docID=1876142> ;
    schema:url <http://proxy.library.carleton.ca/login?url=http://proquest.safaribooksonline.com/?uiCode=carleton&xmlId=9781780670003> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1876142> ;
    schema:url <http://site.ebrary.com/id/10641953> ;
    schema:workExample <http://worldcat.org/isbn/9781780671628> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/823041955> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/oldscollege/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central College Complete" ;
    .

<http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://experiment.worldcat.org/entity/work/data/896865119#Agent/laurence_king_publishing> # Laurence King Publishing
    a bgn:Agent ;
    schema:name "Laurence King Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/896865119#Topic/language_arts_&_disciplines_composition_&_creative_writing> # LANGUAGE ARTS & DISCIPLINES--Composition & Creative Writing
    a schema:Intangible ;
    schema:name "LANGUAGE ARTS & DISCIPLINES--Composition & Creative Writing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/896865119#Topic/language_arts_&_disciplines_rhetoric> # LANGUAGE ARTS & DISCIPLINES--Rhetoric
    a schema:Intangible ;
    schema:name "LANGUAGE ARTS & DISCIPLINES--Rhetoric"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/896865119#Topic/reference_writing_skills> # REFERENCE--Writing Skills
    a schema:Intangible ;
    schema:name "REFERENCE--Writing Skills"@en ;
    .

<http://id.worldcat.org/fast/797842> # Advertising copy
    a schema:Intangible ;
    schema:name "Advertising copy"@en ;
    .

<http://id.worldcat.org/fast/842936> # Business writing
    a schema:Intangible ;
    schema:name "Business writing"@en ;
    .

<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=926159>
    rdfs:comment "from EBSCO Academic Collection" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e020mna&AN=926159>
    rdfs:comment "from EBSCO Business Collection" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/aunigeria/Doc?id=10641953>
    rdfs:comment "An electronic book accessible through the World Wide Web; click to view" ;
    .

<http://viaf.org/viaf/88469885> # Mark Shaw
    a schema:Person ;
    schema:birthDate "1965" ;
    schema:familyName "Shaw" ;
    schema:givenName "Mark" ;
    schema:name "Mark Shaw" ;
    .

<http://worldcat.org/isbn/9781780671628>
    a schema:ProductModel ;
    schema:isbn "1780671628" ;
    schema:isbn "9781780671628" ;
    .

<http://www.worldcat.org/oclc/798410679>
    a schema:CreativeWork ;
    rdfs:label "Copywriting." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/823041955> ; # Copywriting : successful writing for design, advertising, and marketing
    .

<https://ebookcentral.proquest.com/lib/ben/detail.action?docID=1876142>
    rdfs:comment "(access limited to Benedictine University patrons)" ;
    .

<https://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=1876142>
    rdfs:comment "Available to Stanford-affiliated users." ;
    .

<https://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=1876142>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.