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Copywriting : successful writing for design, advertising, and marketing

Author: Mark Shaw
Publisher: London : Laurence King Publishing, 2012.
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Database:WorldCat
Summary:
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Shaw, Mark, 1965-
Copywriting.
London : Laurence King Publishing, 2012
(OCoLC)798410679
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Shaw
ISBN: 1780671628 9781780671628
OCLC Number: 823041955
Notes: Previous edition: 2009.
Description: 1 online resource (240 pages) : illustrations (chiefly color)
Contents: Getting to grips with copywriting --
The art of writing great copy --
Writing for brand and marketing --
Writing for advertising and direct marketing --
Writing for retailing and products --
Writing for company magazines, newsletters, and internal communications --
Writing for catalogs --
Writing for the digital environment --
Glossary.
Responsibility: Mark Shaw.

Abstract:

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.

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