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Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives

Author: Bertrand Moingeon; Guillaume B Soenen
Publisher: London ; New York : Routledge, 2002.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bertrand Moingeon; Guillaume B Soenen
ISBN: 0415282047 9780415282048 0415282055 9780415282055
OCLC Number: 49952544
Description: xvii, 201 p. : ill. ; 25 cm.
Contents: Introduction / Bertrand Moingeon, Guillaume Soenen --
PART I. The dynamics of identities --
Five facets of collective identities: integrating corporate and organizational identity / Guillaume Soenen, Bertrand Moingeon --
Hybrid identity of law firms / Stuart Albert, Edward Adams --
Where do we go from here? Predicting identification among dispersed employees / Kevin W. Rock, Michael G. Pratt --
PART II. Identities in action --
Reducing dissonance: closing the gap between projected and attributed identity / Samia Chreim --
Manifestations in behavior versus perceptions of identity: convergence or not? / Johan Van Rekom --
Narrative identity: navigating between "reality" and "fiction" / Bernard Kahane, Roland Reitter --
PART III. Managing identities --
Creating a new identity for France Télécom: beyond a visual exercise? / Monique Brun --
Conversion of organizational identity research findings into actions / Cees B.M. Van Riel, Jan-Jelle Van Hasselt --
Corporate brand and organizational identity / Jean-Noël Kapferer.
Responsibility: edited by Bertrand Moingeon and Guillaume Soenen.
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"Written by leading authorities from a variety of disciplines, this collection provides a workable multifaceted framework to help, practically and theoretically, with the highly topical issue of Read more...

 
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